Director of Sales & Marketing

Job Title\: Director of Sales & Marketing

Location\: Hyatt Regency Phuket Resort

Department\: Sales & Marketing

Reports To\: General Manager

Job Summary\:

The Director of Sales & Marketing (DOSM) is responsible for leading the Sales & Marketing team to drive revenue, market share, and brand awareness for Hyatt Regency Phuket Resort. This role involves developing and executing strategic sales & marketing plans, fostering strong relationships with key clients, and ensuring the resort achieves its revenue targets.

Key Responsibilities\:

Sales & Business Development\:

• Develop and implement sales strategies to maximize revenue across all market segments (leisure, corporate, MICE, wholesale, etc.).
• Identify new business opportunities and establish relationships with key accounts, travel agents, and corporate clients.
• Monitor market trends, competitor activities, and pricing strategies to maintain a competitive edge.
• Lead and motivate the sales team to achieve targets and exceed expectations.

Marketing & Branding\:

• Oversee the development and execution of marketing campaigns, including digital marketing, social media, and PR initiatives.
• Work closely with Hyatt corporate marketing teams to ensure brand standards and marketing initiatives align with global strategies.
• Manage relationships with external marketing agencies, media partners, and influencers.
• Analyze marketing campaign performance and adjust strategies accordingly.

Revenue & Strategy\:

• Collaborate with the Revenue Management team to optimize pricing, promotions, and distribution channels.
• Drive direct bookings through effective digital marketing and brand website optimization.
• Ensure strong collaboration between Sales, Marketing, and Operations teams to enhance guest experience and drive loyalty.

Team Leadership & Development\:

• Recruit, train, and mentor the Sales & Marketing team to enhance performance and professional growth.
• Foster a culture of collaboration, innovation, and high performance within the department.
• Set clear goals and KPIs for the team and monitor progress regularly.