Director of Sales

Department

Sales

Reports To

General Manager

Position Summary

Pierpoint Management is seeking a motivated and relationship-driven Director of Sales to lead hotel sales and catering/event initiatives. The ideal candidate will have hospitality sales experience—particularly in hotel, catering, and event coordination. Hilton experience is a plus. This role focuses on developing business through strategic outreach, client engagement, and maximizing revenue opportunities across extended-stay segments, meetings, and banquets.

Sales & Business Development

• Prospect and secure new business for extended-stay opportunities, banquet events, meetings, and group bookings.
• Conduct 3–4 outside sales calls per week; primary focus will be inside sales prospecting using Hilton sales systems and intelligence reports.
• Build relationships through email and phone outreach.
• Target key business sectors as determined by General Manager.

Event & Group Coordination

• Collaborate with catering vendors and operations teams to ensure seamless event execution.
• Work closely with clients to understand event requirements and deliver tailored solutions.
• Monitor event performance and client satisfaction to encourage repeat business.
• Ensure completion of BEO, paperwork and billing in a timely manner.

Revenue Management

• Develop and implement sales strategies to achieve revenue goals as defined by General Manager.
• Analyze market trends, competitor activity, and client feedback to optimize pricing and packages.
• Prepare forecasts, reports, and performance metrics for management review.

Marketing & Promotion

• Partner with marketing to promote hotel services through campaigns, social media, and community outreach.
• Represent the hotel at networking events and industry functions.

Team Collaboration

• Work closely with front office, leadership, and F&B teams to ensure guest satisfaction.
• Provide training and support to staff on sales techniques and customer service standards.