Director of Sales Required for Uttarakhand - ( Job ID - 24232)

Job Description: Director of Sales – Luxury Hospitality

Role Summary

We are seeking an accomplished, commercially astute, and strategically driven Director of Sales to lead the sales function for a prestigious luxury resort in Uttarakhand.

The ideal candidate must have 8–10 years of progressive sales experience in reputed 5-star luxury hotels, high-end resorts, exclusive destination retreats, wildlife lodges, or premium experiential hospitality brands. Candidates with experience in establishments comparable to the luxury properties specifically identified in this JD will be given strong preference.

The successful candidate will be responsible for developing and executing strategic sales initiatives, maximising room and event revenue, expanding destination wedding and MICE business, strengthening corporate and travel trade partnerships, and positioning the resort as a preferred destination for affluent leisure travellers and premium clientele.

This position requires a strong combination of luxury hospitality sales expertise, established industry relationships, commercial acumen, and demonstrated success in generating high-value business across corporate, leisure, wedding, and event segments.

Key Responsibilities

1. Sales Strategy & Revenue Growth

• Develop and implement comprehensive sales strategies to maximise room revenue, banquet business, destination weddings, MICE, premium leisure, and group bookings.
  
• Identify and develop new business opportunities across corporate accounts, luxury travel, destination weddings, high-end leisure travel, and institutional partnerships.
  
• Establish annual, quarterly, and monthly sales targets aligned with the resort's revenue and profitability objectives.
  
• Drive business growth through strategic account management, direct sales initiatives, networking, and relationship-led business development.
  
• Analyse market trends, competitor activities, customer preferences, and business performance to identify growth opportunities.
  
• Develop market-specific sales plans for key source markets, particularly Delhi NCR and other relevant domestic and international markets.
  

2. Business Development & Strategic Partnerships

• Establish and strengthen relationships with corporate clients, luxury travel advisors, tour operators, destination management companies (DMCs), wedding planners, and event management agencies.
  
• Develop strategic partnerships that generate high-value bookings, repeat business, and sustained revenue growth.
  
• Build a strong network within the luxury hospitality, premium travel, corporate, and destination wedding ecosystems.
  
• Conduct client meetings, sales calls, presentations, property familiarisation visits, and networking engagements.
  
• Represent the resort at relevant hospitality exhibitions, trade fairs, roadshows, industry events, and luxury travel forums.
  
• Explore new business channels and referral partnerships to strengthen the resort's market presence.
  

3. Destination Weddings, Social Events & MICE

• Lead the development of destination wedding business, premium social celebrations, corporate retreats, conferences, off-sites, and other high-value events.
  
• Build productive relationships with established wedding planners, luxury event organisers, corporate event agencies, and destination management specialists.
  
• Develop event-focused sales strategies and customised proposals suited to premium clientele.
  
• Work closely with the resort's operations, food and beverage, events, and reservations teams to ensure seamless planning and execution.
  
• Monitor event enquiries, conversion rates, revenue potential, and repeat business opportunities.
  
• Ensure that commercial commitments are aligned with the resort's operational capabilities and luxury service standards.
  

4. Leadership & Team Management

• Lead, mentor, and motivate the sales team to achieve individual and departmental targets.
  
• Establish clear sales objectives, account responsibilities, performance indicators, and review mechanisms.
  
• Build a proactive, relationship-driven, and results-oriented sales culture.
  
• Coach team members on business development, negotiations, account management, client presentations, and deal closure.
  
• Collaborate closely with Revenue Management, Reservations, Marketing, and Resort Operations to maximise commercial performance.
  

5. Client Relationship Management

• Develop and maintain long-term relationships with key corporate accounts, luxury travel partners, wedding clients, and repeat guests.
  
• Manage high-value client relationships and negotiate commercial agreements within approved business parameters.
  
• Ensure professional handling of client requirements from initial enquiry through booking, event execution, and post-stay engagement.
  
• Address client concerns promptly and coordinate with relevant departments to maintain the resort's reputation for exceptional hospitality.
  
• Develop initiatives to improve client retention, referrals, repeat bookings, and long-term account value.
  

6. Reporting, Forecasting & Market Analysis

• Prepare sales forecasts, business plans, revenue reports, and performance analyses.
  
• Monitor relevant KPIs, including room revenue, average daily rate, occupancy, RevPAR, event revenue, sales conversion, and account productivity, as applicable.
  
• Review sales performance against targets and implement corrective measures where required.
  
• Provide management with regular updates on market developments, business opportunities, sales pipeline, and revenue projections.
  
• Recommend strategic initiatives to improve market positioning, business mix, and profitability.
  

Mandatory Experience & Qualifications

• Bachelor's degree in Hotel Management, Hospitality Management, Business Administration, Marketing, or a related discipline.
  
• An MBA or postgraduate qualification in Sales, Marketing, or Hospitality Management will be an added advantage.
  
• 8–10 years of progressive sales experience in 5-star luxury hotels, luxury resorts, premium hospitality brands, or comparable high-end hospitality establishments.
  
• Demonstrated experience in corporate sales, luxury leisure, destination weddings, MICE, and premium hospitality business development.
  
• Strong understanding of hotel revenue management, market segmentation, distribution channels, and luxury guest expectations.
  
• Proven track record of achieving sales targets, developing strategic accounts, and generating high-value business.
  

Preferred Luxury Hospitality Background

Candidates with relevant sales experience in the following luxury hotel groups, resorts, destination retreats, and experiential hospitality brands will be strongly preferred:

• Six Senses Fort Barwara
  
• Wildflower Hall, Shimla
  
• Ananda in the Himalayas
  
• The Oberoi Sukhvilas
  
• The Oberoi Rajvilas, Jaipur
  
• The Westin Himalayas
  
• Taj Rishikesh Resort & Spa
  
• Suján
  
• Aman-i-Khás
  
• Blackbuck Lodge
  
• Taj Safaris
  
• Oberoi Hotels & Resorts
  
• Evolve Back
  
• Samode Safari Lodge
  
• The Serai
  
• The Ultimate Travelling Camp
  
• The Leela
  

Experience with these establishments, or comparable luxury hospitality properties of a similar calibre, will be considered particularly relevant.

Candidates should ideally have exposure to premium clientele, high-value corporate accounts, luxury travel networks, destination weddings, bespoke guest experiences, and relationship-driven revenue generation.

Important screening criterion: Candidates whose experience is primarily in conventional business hotels, budget hotels, or standard mid-market properties, without meaningful exposure to luxury hospitality sales, may not be suitable for this position.

Desired Candidate Profile

• A commercially focused sales leader with a strong understanding of luxury hospitality and premium customer expectations.
  
• An established professional network across luxury travel, corporate accounts, wedding planners, destination management companies, and event organisers.
  
• Strong business development, negotiation, presentation, networking, and relationship management skills.
  
• Demonstrated ability to generate new business, develop strategic partnerships, and convert high-value opportunities.
  
• A strategic and analytical mindset, combined with the ability to execute sales initiatives hands-on.
  
• Excellent communication and stakeholder-management skills.
  
• Willingness to travel for client meetings, business development, exhibitions, trade engagements, and industry networking.
  
• Knowledge of the Delhi NCR market and Uttarakhand hospitality market will be a distinct advantage.
  

Why Join Us?

• Opportunity to lead the sales function of a premium luxury resort in Uttarakhand.
  
• Scope to strengthen the property's market positioning and drive growth across luxury leisure, destination weddings, corporate business, and MICE.
  
• Opportunity to develop strategic relationships with high-profile clientele and premium hospitality partners.
  
• Attractive compensation offering a 15–20% hike on current CTC, subject to experience, performance, and last-drawn salary.
  
• Opportunity for professional growth within a performance-driven luxury hospitality environment.
  

To Apply

Interested candidates may send their updated CV to sudhir@educohire.com with the subject line “Application for Director of Sales – Luxury Resort, Uttarakhand”.