Director of Sales | Thompson Palm Springs Resort
Thompson Palm Springs is seeking an experienced Director of Sales to join our Executive Leadership Team and help shape the future of one of the most celebrated lifestyle resorts in California.
Since opening in 2024, Thompson Palm Springs has quickly established itself as the desert’s most coveted lifestyle resort in the heart of downtown Palm Springs. Showcasing iconic mid-century modern design, bungalow-inspired accommodations, distinctive dining, and vibrant social experiences, the resort has become a sought-after destination for discerning travelers, luxury weddings, milestone celebrations, corporate retreats, and high-profile events.
The resort features Lola Rose, a bold Eastern Mediterranean dining experience inspired by the spice markets of Istanbul and the seasonal bounty of California, alongside Bar Issi, an elevated coastal Italian concept blending relaxed luxury with culinary sophistication. Two expansive pool experiences, immersive mountain views, the HALL Napa Valley Tasting Room, and more than 35,000 square feet of dynamic indoor and outdoor event venues provide exceptional opportunities for memorable gatherings.
Thompson Palm Springs was recently recognized among Condé Nast Traveler’s Top 10 Best New Hotels in the World (2026) and ranked the #1 Hotel in Southern California in the Condé Nast Readers’ Choice Awards (2025).
The Director of Sales is a strategic, results-driven leader responsible for driving revenue growth and maximizing sales performance across key business segments. This executive will lead the resort’s sales organization, including group sales, catering and events, leisure sales, and business transient, while partnering closely with Revenue Management and other commercial disciplines to optimize overall hotel performance.
Reporting directly to the hotel’s Managing Director and partnering closely with Hyatt’s sales and commercial leadership, the Director of Sales will play a key role in developing and executing the resort’s business strategy and achieving its long-term revenue objectives.
Key Responsibilities
Sales Leadership
- Develop and execute comprehensive sales strategies that maximize revenue, market share, and profitability across key business segments.
- Lead the sales components of the annual business planning process, budget development, revenue forecasting, and strategic market analysis.
- Establish clear sales priorities and deployment strategies based on business needs, market conditions, and revenue opportunities.
- Identify emerging opportunities and trends and develop strategies to outperform competitive market conditions.
- Maintain accountability for achieving group, catering, leisure, business transient, and overall sales objectives.
Partner closely with Revenue Management and hotel leadership to optimize business mix, pricing opportunities, need periods, and overall revenue performance.
Team Leadership & Talent Development
- Build, inspire, and lead a best-in-class sales organization focused on performance, collaboration, and accountability.
- Recruit, mentor, coach, and develop high-performing sales leaders and future talent.
- Foster a culture of collaboration, urgency, ownership, and exceptional customer service.
- Establish clear performance expectations, goals, and sales activity standards.
- Provide ongoing coaching and professional development to strengthen individual and team performance.
Luxury Group, Catering & Special Events
- Drive strategic group and catering initiatives with particular emphasis on luxury weddings, social celebrations, incentive travel, corporate retreats, and large-scale productions.
- Develop and maintain relationships with key industry influencers, event planners, luxury travel advisors, meeting professionals, and corporate accounts.
- Actively identify, solicit, and secure new business opportunities while strengthening relationships with existing accounts.
- Partner closely with resort operations to deliver exceptional experiences that generate repeat business, referrals, and long-term client relationships.
- Ensure Thompson Palm Springs remains a preferred destination for high-profile events, exclusive gatherings, and luxury group experiences.
Sales Strategy & Business Development
- Develop account strategies and sales deployment plans that support the resort’s revenue goals and priority market segments.
- Strengthen relationships with key accounts, third-party partners, travel advisors, meeting planners, and other sales channels.
- Represent Thompson Palm Springs at industry events, trade shows, sales missions, client events, and key account engagements.
- Identify new markets, accounts, and revenue opportunities that support the resort’s business objectives.
- Maintain a strong understanding of the competitive landscape and evolving customer and market trends.
- Partner with Hyatt’s global and regional sales teams to maximize account penetration and leverage systemwide opportunities.
Financial & Business Acumen
- Maintain ownership of the Sales budget and effectively manage departmental expenses.
- Deliver accurate sales forecasts, production updates, and market intelligence to hotel leadership, ownership, and corporate partners.
- Present business results, sales strategies, opportunities, and performance updates during ownership and executive review meetings.
- Analyze market trends, booking pace, account production, conversion, sales activity, and financial performance to drive informed decision-making.
- Establish measurable sales goals and hold the team accountable for achieving revenue, activity, and productivity expectations.
What We’re Looking For
The ideal candidate is more than an accomplished sales leader; they are a strategist, relationship builder, coach, and business partner. They bring the ability to identify opportunities, build meaningful client relationships, develop high-performing teams, and translate strategy into measurable business results.
This leader combines strong business acumen with an engaging and collaborative leadership style. They understand the luxury and lifestyle customer, are comfortable operating in a highly competitive resort environment, and know how to balance short-term revenue opportunities with long-term account development.
This is an exciting opportunity to lead the sales strategy for one of the country’s most distinctive luxury lifestyle resorts and play a pivotal role in its continued growth and success.
This is an exempt (salaried) position. The budgeted salary range for this position is $150,000–$200,000, and the position is eligible for incentive compensation. This is the pay range Thompson Palm Springs reasonably expects to pay for this position. Individual compensation decisions will be based on a number of factors, including experience and education.
This position is not available for remote or hybrid work. Relocation assistance is available.