Director of Sales

Trinity Industries is searching for a talented team player to fill the open position of Director of Sales at our Dallas, TX location.

Join our team and be a part of Delivering Goods for the Good of All.

This role owns revenue growth for Trinity through new customer acquisition, market expansion, and management of an assigned customer portfolio. You will sell the full Trinity platform of products and services, using a clear understanding of customer needs and product demand. You will manage the entire customer lifecycle, including prospecting, credit pre-qualification, negotiations, gathering market intelligence, managing customer expectations, lease and direct sale order management, issue resolution and long-term account health. The role places particular emphasis on onboarding new customers and on researching and entering new markets. Success requires strong communication at every level of an organization and the ability to build lasting relationships, both internally and externally, to deliver a differentiated customer experience.

What you’ll do\:

• New Customer Acquisition and Onboarding - Identify, prospect, and win new customers across target industries and territories.
• Lead the new customer qualification process, including needs assessment, fit analysis, and decision-maker identification.
• Own the onboarding process end to end\: account setup, documentation, contracts, credit approval, training, delivery coordination, and a successful first order.
• Coordinate with credit, operations, logistics, finance, and service teams so new customers are activated quickly and accurately.
• Research new geographic regions, industries, and customer segments to find growth opportunities.
• Analyze market size, competitive landscape, pricing, demand drivers, regulatory factors, and customer needs.
• Build business cases and market entry plans, including go-to-market strategy, revenue forecasts, resource needs, and risk assessment.
• Establish a presence in new markets by developing relationships, partnerships, and referral networks.
• Present findings and recommendations to senior leadership.
• Manage a portfolio of existing customers and act as their primary point of contact and build long-term relationships with customer decision makers.
• Conduct regular business reviews and keep customer information current in the CRM.
• Identify upsell, cross-sell, and renewal opportunities to increase share of wallet.
• Serve as the escalation point for customer concerns, including service, delivery, billing, equipment, and contract issues.
• Structure, quote, and negotiate lease and direct sale transactions.
• Review and verify order accuracy, pricing, terms, and documentation before submission.
• Manage orders through fulfillment, delivery, and invoicing.
• Ensure compliance with company pricing, contract, and approval policies.
• Meet or exceed assigned targets for new customer acquisition, revenue, margin, lease and sale volume, and market expansion.
• Build and maintain a sales pipeline with accurate forecasting.
• Conduct site visits, presentations, and in-person negotiations.