Guests come to rest, reconnect, and feel their best. As Director of Spa, Wellness & Experiences, you will create signature spa, wellness, and guest experiences across two resorts, building programs that guests love and a team that delivers them with heart.

The Director of Wellness leads the vision, operations and financial performance of the spa, wellness programs and guest experiences at Faro Blanco Resort, Curio and Marathon Courtyard Resort. The single spa, located at Faro Blanco, serves guests of both resorts. This leader sets one brand-aligned wellness philosophy, builds the team that serves both properties, and ensures guests encounter consistent, restorative, high-quality offerings from arrival to departure.

The role reports to the Managing Director, who oversees both resorts in the complex, and partners closely with the leaders of each resort's other departments.

Key Responsibilities

Spa Operations

• Oversee daily operations of the spa at Faro Blanco, which serves guests of both resorts, including treatment rooms, thermal and hydrotherapy areas, fitness and relaxation spaces, and retail boutiques.
• Develop and maintain a treatment menu that balances signature, locally inspired services with proven revenue drivers.
• Set and enforce service standards, sanitation protocols and safety procedures that meet or exceed state licensing and industry requirements.
• Manage scheduling, utilization and capacity to maximize therapist productivity and guest satisfaction.

Wellness Programming

• Design and lead a seasonal calendar of wellness programs such as yoga, meditation, breathwork, fitness, nutrition, sleep and mindfulness offerings.
• Create multi-day wellness retreats and packages for leisure, group and corporate guests.
• Build relationships with visiting practitioners, instructors and wellness brands to keep programming fresh.
• Coordinate with Food and Beverage on healthy menus and with Rooms on in-room wellness amenities.
• Oversee the Wellness Membership Program, including its marketing, enrollment, pricing, member benefits and retention, so that it is available to and actively promoted among local residents.

Guest Experiences

• Curate signature experiences that connect guests to the surrounding landscape and culture, including guided outdoor activities, sound baths, forest bathing and cultural rituals.
• Partner with Sales, Marketing and Revenue Management on packaging, pricing, promotions and group business.
• Monitor guest feedback and review platforms, and act on trends to continuously improve the experience.

Leadership and Cross-Property Alignment

• Recruit, train, coach and retain therapists, instructors and guide teams serving both resorts.
• Standardize brand standards, training and systems across properties while leaving room for each resort's local character.
• Lead pre-opening or seasonal ramp-up planning, vendor negotiations and product selection.
• Serve as a member of the resort complex leadership team and represent wellness in owner, brand and executive meetings.

Financial and Commercial Accountability

The Director owns the combined profit and loss for spa, wellness and experiences at both resorts and is accountable for growing revenue while protecting margin.

• Prepare annual budgets and forecasts, and deliver monthly variance analysis to the Managing Director.
• Drive treatment, retail, program and experience revenue through pricing strategy, upselling, packaging and membership or day-pass models.
• Control labor, product and supply costs, including therapist scheduling, inventory and vendor contracts.
• Track and report key performance indicators:

KPI	What it measures
Spa revenue and profit margin	Financial health of the spa
Revenue per available treatment hour	Capacity and pricing effectiveness
Therapist utilization	Labor productivity
Retail revenue per treatment	Retail attachment
Spa capture rate	Share of guests at both resorts using wellness offerings
Guest satisfaction scores	Quality and consistency
Employee turnover and engagement	Team stability

• 6+ years in spa or wellness leadership
• P&L management and revenue growth experience
• Treatment menu development and service design
• A guest-first creative eye and strong team leadership
• Forecasting, yield management, and critical thinking, with the ability to read spa P&Ls and build a treatment budget
• Florida licensure for licensed therapies, where required
• Experience in upscale or full-service resort hospitality, including Hilton or Marriott, preferred

Qualifications and Experience

Required

• Bachelor's degree in hospitality management, business, health and wellness, or a related field, or equivalent experience.
• Eight or more years of progressive spa and wellness leadership in luxury resort or hotel settings, including at least three years as a spa or wellness director.
• Proven experience managing a multi-million-dollar P&L and a team of 50 or more.
• Experience serving guests across more than one property or a multi-outlet operation.
• Working knowledge of spa management and booking software, such as Book4Time, Opera or Booker.
• Knowledge of state spa, cosmetology and massage licensing and health and safety regulations.

Preferred

• Current licensure or certification as a massage therapist, esthetician or wellness practitioner.
• Experience with destination, resort or wellness-retreat properties and with launching new programs or concepts.
• Familiarity with recognized wellness standards and certifications, and with partnerships with product brands and practitioners.

Skills and Competencies

• Strategic leadership: sets a clear wellness vision and translates it into plans that fit each resort's market and brand.
• Commercial acumen: reads financials fluently and makes sound pricing, staffing and investment decisions.
• Team development: attracts, coaches and retains top therapists and team members, and builds a culture of service and accountability.
• Guest-centered mindset: designs experiences that are personal, memorable and consistent in quality.
• Cross-functional collaboration: works effectively with Rooms, Food and Beverage, Sales, Marketing and Finance.
• Communication: presents clearly to owners, brand executives, vendors and guests.
• Adaptability: manages seasonality, shifting wellness trends and the demands of two properties at once.

Prime Group's vertically integrated approach unifies multiple real estate disciplines under a single roof, sharing a multifaceted vision of improved, sustainable real estate development through diverse strengths, strategic affiliates, and talented in-house professionals. Our portfolio includes retail centers, offices, mixed-use developments, hotels, resorts, restaurants, and residential single and multi-family communities, each supported through technology, planning, and experienced personnel. We are a privately owned company with the agility and strength to leverage unique opportunities, and growth is a measure of our success. Since Prime Group began as a residential real estate development company, we have grown to include commercial retail, office, hospitality, and mixed-use specialties, consultation, and management.

If you are a motivated hospitality professional who takes pride in great service, we invite you to apply for the Director of Spa, Wellness & Experiences position at Prime Group.

Reports To: Managing Director

Location: Faro Blanco Resort and Yacht Club and Courtyard by Marriott Faro Blanco (Marathon, FL)

Thank you for expressing interest in employment with Prime Group. While only those candidates considered for the position will be contacted, your resume will remain on file for 90 days. Prime Group is an Equal Opportunity Employer.