Director or Sr. Director of Field & Partner Marketing (US & PubSec)

About the Role

The Sr. Director, Field & Partner Marketing – North America is a strategic, high-energy leader responsible for driving go-to-market execution across the region.

This role sits at the intersection of pipeline generation, partner co-marketing, and regional field strategy, leading integrated programs that accelerate revenue across Commercial, Enterprise and Public Sector segments.

You will lead a team of field and partner marketers, partner closely with Sales and Channel leadership, and serve as the connective link between corporate marketing strategy and in-market execution. The ideal candidate is equally comfortable shaping strategy with senior sales leaders and working hands-on with their team to develop and launch effective partner co-marketing campaigns and direct marketing campaigns.

What You’ll Do

● Develop and lead the North America field and partner marketing strategy, aligning regional programs to pipeline targets and go-to-market priorities across Commercial and Public Sector segments.
● Partner with Channel Sales to prioritize partner investments, develop co-branded assets, and activate partners through Market Development Funds (MDF) and campaign-in-a-box programs.
● Develop and execute co-marketing programs with channel partners, value-added resellers (VARs), distributors, and technology alliances.
● Build and manage an integrated calendar of field programs—including regional events, executive roundtables, third-party sponsorships, and digital activations—mapped to pipeline stages, partner priorities, and sales territories.
● Collaborate with the global events team on the North America event strategy for major conferences and SolarWinds-hosted experiences, including budget management, logistics, and return-on-investment measurement.
● Partner closely with Sales leadership to align on territory priorities, lead-quality expectations, and post-event follow-up strategies.
● Track, analyze, and report partner-sourced and partner-influenced pipeline contribution, with a focus on improving partner attach rates across key segments.
● Lead, develop, and grow a high-performing team of field and partner marketing professionals across North America, fostering accountability, creativity, and collaboration.
● Collaborate with Demand Generation, Campaign, Product Marketing, and Sales to ensure integrated program planning and consistent messaging throughout the buyer journey.

What You’ll Bring

● 12+ years of experience in B2B field and partner marketing, including at least 3 years in a senior regional marketing or partner marketing leadership role.
● A proven track record of driving pipeline and revenue through integrated field and channel marketing programs in a B2B SaaS or technology environment.
● Strong understanding of channel and partner marketing, including MDF management, co-sell motions, partner enablement, and partner demand generation.
● Established relationships with reseller and distribution marketing and sales leaders.
● Experience supporting enterprise, Commercial, and Public Sector go-to-market motions, including SLED or Federal markets.
● A builder’s mindset and enthusiasm for developing programs, processes, and team capabilities from the ground up.
● A data-driven approach and the ability to balance strategic thinking with disciplined execution.
● Experience planning and executing in-person and virtual events, from regional roadshows to large-scale owned conferences.
● Demonstrated ability to lead, develop, and retain high-performing marketing teams.
● Excellent cross-functional communication and influencing skills, with the ability to engage effectively with VP- and C-suite-level leaders as well as individual contributors.
● Experience managing large budgets and doing accruals.

Preferred Tools and Systems

● Salesforce CRM
● Impartner
● Tableau
● Asana
● Goldcast

Experience with these tools is preferred but not required.