Director Paid Marketing
You own global paid acquisition strategy, manage budgets and capital allocation, develop strategies for high-value customer segments, lead experimentation across the full funnel, establish measurement frameworks, develop marketing teams, manage agencies and partners, and identify new acquisition channels and technologies.
Responsibilities
- Own global paid acquisition strategy
- Manage acquisition budgets and capital allocation
- Develop acquisition strategies for high-value customer segments
- Build experimentation across creative, targeting, landing pages, onboarding, and conversion optimization
- Optimize the customer journey from first touch through retention
- Establish attribution and incrementality measurement frameworks
- Lead and develop Performance Marketing and Affiliate/KOL teams
- Manage agency partnerships
- Use performance data and experimentation to optimize investments
- Identify new acquisition channels and technologies
Requirements
- 8+ years of experience leading multi-channel performance marketing
- Experience in consumer technology, fintech, or crypto
- Experience managing large-scale web and mobile acquisition programs
- Understanding of CAC, LTV, cohort analysis, incrementality, attribution, and payback modeling
- Experience managing affiliate, creator, influencer, or KOL partnerships
- Strong analytical skills
- People leadership experience
- Cross-functional collaboration skills
- Experience in regulated industries
Benefits
- Equity
- Bonus program
- Wellness allowance
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)