Director Paid Marketing

You own global paid acquisition strategy, manage budgets and capital allocation, develop strategies for high-value customer segments, lead experimentation across the full funnel, establish measurement frameworks, develop marketing teams, manage agencies and partners, and identify new acquisition channels and technologies.

Responsibilities

• Own global paid acquisition strategy
• Manage acquisition budgets and capital allocation
• Develop acquisition strategies for high-value customer segments
• Build experimentation across creative, targeting, landing pages, onboarding, and conversion optimization
• Optimize the customer journey from first touch through retention
• Establish attribution and incrementality measurement frameworks
• Lead and develop Performance Marketing and Affiliate/KOL teams
• Manage agency partnerships
• Use performance data and experimentation to optimize investments
• Identify new acquisition channels and technologies

Requirements

• 8+ years of experience leading multi-channel performance marketing
• Experience in consumer technology, fintech, or crypto
• Experience managing large-scale web and mobile acquisition programs
• Understanding of CAC, LTV, cohort analysis, incrementality, attribution, and payback modeling
• Experience managing affiliate, creator, influencer, or KOL partnerships
• Strong analytical skills
• People leadership experience
• Cross-functional collaboration skills
• Experience in regulated industries