Director - Paid Media

<p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;"><b><br /></b></span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;"><b>About iQuanti</b></span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">iQuanti is an independent performance marketing firm that generates value for clients by utilizing data to drive better business outcomes through digital channels. Beyond campaign strategy, management, and optimization, we engage with clients to understand their business and produce proprietary insights that lead to stronger business results.</span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;"><br /></span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Through a data science-led approach to client problem-solving, we've created a differentiated suite of product-driven service offerings that we deploy to clients, including a search-predictive efficacy platform called ALPS. We're 500+ people strong worldwide, with hubs in Jersey City, Bangalore, Dallas, Chicago, Mexico City, and London.</span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;"><b><br /></b></span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;"><b>About the Team</b></span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">iQuanti’s Solutions team is comprised of marketing professionals from a variety of backgrounds who build bespoke solutions and drive growth in our current client portfolio, largely consolidated within the Fortune Global 100. Banking, Financial Services and Insurance (BFSI) vertical is one of the key areas of growth for iQuanti, and the team is focused on developing differentiated solutions for this vertical. </span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;"><b><br /></b></span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;"><b>About the Role</b></span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">iQuanti is looking for an experienced and result-driven individual to join the Solutions team as a Director of Digital Paid Channel Solutions. You will be responsible for setting up, implementing, and managing the overall digital marketing strategy for iQuanti's enterprise clients in order to maximize the digital acquisition ROI of our clients and drive growth.</span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">This role will require strong analytical skills in both paid platforms and analytics tools with a deep knowledge of digital media, technology and best practices. </span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><b style="font-size:14.6667px;color:rgb(0,0,0);font-family:Calibri, sans-serif;"><br /></b></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><b style="font-size:14.6667px;color:rgb(0,0,0);font-family:Calibri, sans-serif;">Responsibilities:</b></p><ul><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Design and implement comprehensive digital marketing strategies on all digital marketing, including SEM, Social Media, Email, Video & Display advertising campaigns </span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Collect and analyze data from various digital marketing channels to measure the effectiveness of campaigns, identify trends, and make data-driven decisions for optimization</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Build media plans, devise paid search campaign strategy and plans for our enterprise customers</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Support the engagement teams who create, implement, track, analyze and optimize campaigns across the various platforms with best-practice recommendations</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted </span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Supervise in-depth analysis of campaign performance, offering insights and recommendations for improvement</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Continually identify automation opportunities across campaigns while driving towards client KPIs </span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Provide inputs into monthly strategy read outs and performance insights (internally) and detailed monthly and quarterly results (to clients) </span></font></li></ul><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;"><br /></span></font><b style="font-size:14.6667px;color:rgb(0,0,0);font-family:Calibri, sans-serif;">Additionally, as a SME:</b></p><ul><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Be the face of iQuanti paid channel strategy for customers, conduct workshops, present data-led strategic plans to customers and lay down roadmaps for achieving business goals</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Collaborate with cross-functional teams to align digital marketing strategies with overall business goals</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Help drive new thinking and innovation in paid digital offering through expertise, advice and strategic inputs.</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Support consulting team to suitably position Paid Digital Solutions to prospective clients and support development of presentations. </span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Supervise and guide the engagement teams with best-practice recommendations across the marketing platforms.</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Incorporate relevant new developments and best practices in search advertising to client campaigns – new features, beta products, analysis methodology, etc. and participate in thought leadership initiatives.</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Recommend changes to existing processes and systems to improve overall workload efficiency and/or performance.</span></font></li></ul><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;"><b>The Ideal Candidate Will... </b></span></font></p><ul><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Have a minimum of 10 years of relevant work experience in managing paid search, PLA and display campaigns.</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Have planned, executed and optimized full-funnel, performance marketing campaigns.</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Be highly proficient in campaign setup on Google Ads including audience planning, writing campaign briefs and budget prioritization. Experience of SA360 is preferred.</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Strong understanding of digital marketing metrics and high degree of comfort with data analysis</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Have performed quantitative analysis with large datasets to infer patterns in data.</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Be an excellent communicator, capable of managing multiple priorities with teams across time-zones and geographies.</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Good mix of brand and agency side experience would be ideal.</span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Be proficient with MS Office (Word, Excel, PowerPoint) </span></font></li><li style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;">Bachelor’s degree in marketing/advertising, communications, MIS or statistics preferred</span></font></li></ul><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;"><b><br /></b></span></font></p><p class="MsoNormal" style="margin:0cm;text-align:justify;line-height:normal;"><font face="Calibri, sans-serif" color="#000000"><span style="font-size:14.6667px;"><b>Interested candidates should submit a resume and a cover letter explaining their experience in digital marketing and specific achievements in social media advertising. Please include any relevant certifications or accolades.</b></span></font></p><div style="text-align:justify;"><br /></div>