Director, Partner Development for Insights and Audiences
Job Title: Director, Partner Development for Insights and Audiences
Department: Partnerships
Reports To: EVP, Advertising, Data, and Partnerships
Employment Type: Full-time, Individual Contributor
About the Role
We're looking for a results-driven Director of Partner Development for Insights and Audiences to grow revenue for B2B Insights offering and Audience data through our agency and platform partners. This individual contributor shall own one global agency relationship where that agency acts as a channel (reseller/referral partner) for our Insights solution, and also own specific named relationships with named data marketplaces/onboarding platforms and activation platforms (DSPs, SSPs, social platforms) for our Audience data. In these relationships, you will be responsible for enabling, motivating, and supporting assigned partners to create downstream demand and sell-thru for our B2B Insights products and our Audience data through the partners’ presentations and recommendations to their advertiser and agency clients. You'll act as the connective tissue between those partners and our internal sales, marketing, and product teams.
What You'll Do
- Build and execute joint business plans with partners, including revenue targets, co-marketing activities, and enablement milestones
- Educate partner account teams on product positioning, capabilities, pricing, and competitive differentiation
- Co-sell with partner teams on strategic deals — joining calls, supporting proposals, and helping navigate procurement
- Drive partner-sourced and partner-influenced pipeline, tracking performance against quota
- Collaborate and support the Intentsify sales team members working with individual account teams to drive sell-through and account cultivation through related partners
- Manage deal registration, discount approvals, and MDF (market development fund) requests
- Serve as a primary day-to-day contact for senior partner leadership and an escalation point for partner escalations, contract questions, and day-to-day management across various advertiser accounts supported through the partner
- Collaborate with Marketing to run co-branded campaigns, webinars, events, and lead-gen programs in conjunction with the partners
- Report on partner performance, pipeline health, and forecast accuracy to leadership
- Identify and expand account engagement at the partners