Director - Performance Marketing

We are looking for a visionary, ROI-driven Director - PPC who possesses an absolute passion for online marketing and has extensive experience managing massive, large-scale enterprise budgets.

As the Director, you will hold direct accountability for the growth, performance, and strategy of the entire Paid Media department. You will be a disciplined, number-driven leader with a hawk’s eye for optimization , responsible for raising the performance bar across all PPC teams , driving client retention, and forging strategic cross-functional synergies.

Strategic Leadership: Formulate high-level Paid Media strategies, roadmaps, and frameworks for successful campaign deliveries across a diverse portfolio of elite clients.

Omnichannel Oversight: Govern and oversee large-scale Paid Campaigns across Google AdWords (Search & Display), Bing, Facebook, LinkedIn, and emerging traffic acquisition networks.

Budget & Performance Ownership: Hold ultimate responsibility for portfolio budget management, campaign planning, performance reviews, and macro-level optimization across all Search Engine Marketing (SEM) accounts.

Advanced Analytics & Data Infrastructure: Oversee the architectural setup of complex Goals, Funnels, and Ecommerce tracking in Google Analytics. Translate analytical data into high-impact recommendations to drive business-wide decision-making.

High-Value Client Retention: Manage critical client communications and strategic reviews via email and calls to guarantee exceptional client satisfaction and long-term retention.

Cross-Functional Synergies: Work closely with the Heads of SEO, Social Media, and other digital divisions to ensure seamless knowledge sharing and robust cross-medium co-optimization.

Team Scaling & Mentorship: Lead, mentor, and scale a high-performing PPC team, establishing key performance metrics and cultivating an environment of continuous learning and excellence.

Innovation & Best Practices: Stay ahead of search engine news, changing algorithms, industry trends, and global Pay Per Click best practices.

Experience: 10+ years of comprehensive experience in Digital Marketing, with at least 5+ years dedicated to leading high-volume PPC Advertising and multi-tier management teams.

Communication & Ad-Craft Mastery: Exceptional communication and presentation skills. Must have a proven track record of guiding creative teams to write highly effective, high-converting ad copies.

Leadership Stature: Proven experience managing, scaling, and upskilling large teams of PPC Managers, Assistant Managers, and Executives.

Domain Expertise: Heavy experience in managing complex Online Marketing strategies specifically tailored for large-scale E-commerce portals and enterprise lead-generation.

Data & Analytical Prowess: Must be exceptional with numbers, maintaining advanced MS Excel and data visualization skills. Deep technical expertise in UTM Tagging and advanced Google Analytics.

Strategic Synergy: Proven history of managing big-budget SEM campaigns alongside hands-on exposure to SEO, Advanced Re-marketing, and Social Advertising to draw powerful synergies across channels.

Performance Background: Extensive experience in driving CPA, CPL, and ROAS-based performance models is a major plus.