Director Personalization and Media Strategy
Are you ready to take off your career at one of the best places to work?
At Aeromexico, we are dedicated to offering our passengers the best travel experience. This is possible thanks to having the best talent in the industry. We strive to help all our employees grow, develop, and reach their full potential to achieve success in an inclusive, diverse, and equal environment.
Are you up for the challenge?
We are looking for a Director Personalization and Media Strategy to deliver extraordinary experiences for our customers.
This role is ideal for a strategic, data-driven, customer-focused individual who understands how to lead the strategy and evolution of Aeromexico’s media capabilities through a more personalized, measurable, efficient, and business-connected model, integrating end-to-end media planning, paid media buying and optimization, owned media orchestration—including email, WhatsApp, push notifications and SMS—social media, influencer marketing, and marketing technology capabilities. The role will lead the strategic Hyper-Personalization initiative, bringing together Data, IT, Ecommerce, Loyalty, Banks, Operations, and Marketing to build the infrastructure required to make customer interactions increasingly relevant and intelligent.
This position will transform data, audiences, behavioral signals, owned and paid channels, and AI into relevant customer experiences while driving measurable impact across brand health, revenue, loyalty, NPS, customer lifetime value, conversion, ecommerce share, route performance, and marketing efficiency. The role will also govern integrated media strategy and investment principles, oversee advanced measurement and learning—including attribution, brand lift, geotests, MMM and incrementality—define the 1:1 customer relationship and contact strategy, enable critical MarTech capabilities, drive responsible AI adoption, align priorities and investments across multiple business functions, and build a high-performing organization across Media, Performance, CRM, Personalization, MarTech, Measurement, and AI.
Educational requirements:
• Bachelor's degree completed.
• Master's degree or relevant professional certification in a related discipline is preferred.
• Fluent in English and Spanish.
Experience:
• 12+ years of experience with a strong focus on performance marketing and CRM, including growth leadership and experience leading or influencing cross-functional teams across Data, IT, Marketing, and business functions.
• Proven experience leading advanced personalization initiatives beyond basic use cases.
• Hands-on experience in direct digital media buying, rather than relying exclusively on agencies.
• Experience managing against short-term business objectives and measurable monthly targets.
• Extensive experience in integrated media planning, paid media, performance marketing, and full-funnel optimization.
• Solid experience in CRM, lifecycle marketing, owned channels, audience strategy, customer journeys, and contact strategy.
• Experience with advanced marketing measurement, including attribution, brand lift, geotests, Marketing Mix Modeling (MMM), experimentation, and incrementality.
• Functional experience with marketing technology, including CRM platforms—preferably Salesforce—Google and Meta media integrations, tagging, tracking, taxonomy, data signals, attribution models, and executive dashboards.
• Experience partnering with IT, Technology, and Data teams and translating business needs into technical requirements.
• Experience in industries with high volumes of digital customers and direct ecommerce channels.
• Experience leading significant media budgets and optimizing investments against business outcomes.
• Experience aligning senior stakeholders across Revenue Management, Ecommerce, Loyalty, Operations, Data, IT, and Marketing.
Skills to succeed:
• Strong business impact orientation, with the ability to connect marketing decisions to revenue, conversion, customer lifetime value, NPS, incremental growth, brand health, and other measurable business outcomes.
• Strong analytical and data-to-action capabilities, with an experimentation mindset and commitment to continuous learning and optimization.
• Customer-first thinking and the ability to design relevant, valuable, and consistent experiences across multiple customer touchpoints.
• AI fluency, with demonstrated experience applying AI to planning, analysis, segmentation, reporting, audience precision, productivity, decision-making, and personalization.
• Strong cross-functional leadership and influencing skills, including the ability to mobilize teams outside Marketing without direct hierarchical authority.
• Ability to define and govern integrated paid, owned, social, influencer, CRM, PR, sponsorship, and operational media strategies.
• Strong understanding of media investment, audience strategy, KPIs, ROAS, incremental reach, conversion, and optimization.
• Ability to define personalization roadmaps, business cases, governance models, contactability principles, frequency strategies, and omnichannel customer experiences.
• Ability to balance short-term revenue, conversion, and efficiency objectives with the development of long-term marketing and technology capabilities.
• Strong organizational leadership skills to build and develop high-performing specialized teams.
Join us!
Aeromexico is the ideal place to unleash your potential in a diverse, equitable, and inclusive environment where you can grow professionally and embrace our culture.
Fasten your seatbelt! This is your chance to elevate the journey into an extraordinary experience.
Aeromexico provides equal opportunities and does not discriminate against employees or applicants based on their race, religion, sex, country of origin, age, disability, sexual orientation, gender identity and expression, pregnancy, or illness.
Important: The Aeromexico Talent Acquisition team will identify themselves properly and will never request payments or banking information during the selection process. Please check our job openings only through official channels.