Director, Planning - Ecommerce

What You’ll Do:

• Build and manage top-down and bottom-up seasonal financial plans for the DTC channel, aligning sales, gross margin, and inventory productivity targets with rigorous, data-driven planning frameworks for the e-commerce business.
• Partner with Merchandising and Finance to build category-level top-down financial plans and long-range DTC growth strategies.
• Lead DTC line architecture and assortment planning, ensuring product depth, breadth, and drop schedules align with digital marketing and revenue goals.
• Own the DTC Open-to-Buy (OTB) for multicategory business, providing monthly roll-ups, re-forecasts, and actionable recommendations to executive leadership.
• Analyze historical performance, digital traffic, conversion metrics, and current product trends to identify risk, uncover revenue opportunities, and optimize category mix.
• Lead monthly demand planning for DTC core and replenishment inventory, ensuring optimal stock depth and establishing agile fabric/inventory chase strategies.
• Drive in-season trading and profitability using strategic levers: model promotional performance, manage markdown cadences, and partner with E-Commerce and Digital Marketing teams on promotional calendars and messaging.
• Optimize full-lifecycle inventory within the DTC channel to minimize stockouts on key drivers while systematically reducing excess inventory.
• Partner with Merchandising, Digital Marketing, Finance, and Operations to align inventory flow with promotional campaigns, product launches, and peak traffic events.
• Serve as the DTC inventory expert, communicating financial forecasts, stock health, and performance insights directly to executive leadership.
• Continuously evaluate and refine DTC planning tools, processes, and systems to drive efficiency, forecast accuracy, and scalability.
• Build, mentor, and lead a high-performing DTC planning team as the business continues to scale.
  
  
  

Who You Are:

• 8–12 years of progressive experience in merchandise financial planning, demand forecasting, inventory management, and digital retail planning.
• Proven experience owning a DTC Open-to-Buy (OTB) report for an e-commerce business scaled at $50M+.
• Track record of building forecasts and planning models in a fast-paced retail or fashion environment.
• Bachelor’s degree in Business, Finance, Merchandising, or a related field preferred.
• Deep analytical capability with a proven ability to translate complex digital metrics and inventory data into actionable business strategies.
• Strong understanding of e-commerce business models, digital promotional levers, and fast-turn inventory flow strategies.
• Advanced proficiency with Excel, modern planning systems, ERPs, and e-commerce analytics platforms.
• Strategic thinker with a "roll-up-your-sleeves" execution mindset, comfortable in an entrepreneurial, fast-paced setting.