Director, Product Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Product Marketing based in Canada.

This is a senior product marketing leadership role focused on defining how a sophisticated B2B SaaS platform is positioned, understood, and differentiated in the market.
You will own the company narrative, messaging architecture, segmentation strategy, and market-facing story across a growing product portfolio.
The role combines strategic leadership with hands-on execution, making it ideal for an experienced player-coach who enjoys staying close to the craft.
You will translate complex technology, customer insights, competitive intelligence, and market trends into compelling positioning and go-to-market programs.
You will also lead and develop two Product Marketing Managers while establishing the standards, processes, and operating rhythms for the function.
AI will be central to how you analyze information, build workflows, improve productivity, and scale high-quality marketing execution.
Working closely with executive leadership, Sales, Product, Customer Success, and other teams, you will have significant influence over the company's next stage of growth.

• Own the overall product marketing and positioning strategy, defining differentiated messaging and a clear company narrative that can be consistently applied across go-to-market channels.
• Develop the market story around AI and agentic technology, translating complex capabilities into credible, relevant value propositions for finance, procurement, and operations audiences.
• Lead market segmentation and customer research, using customer feedback, win/loss analysis, funnel data, competitive intelligence, and market trends to inform strategic decisions.
• Shape analyst relations and external market positioning, developing relationships with industry analysts and representing the business through briefings, webinars, press opportunities, and other external forums.
• Set the go-to-market strategy across the product portfolio, including launch planning, messaging, market testing, customer communications, and adoption programs.
• Establish the execution standards and operating rhythms for Product Marketing, ensuring work is consistent, measurable, and connected to business outcomes such as pipeline, adoption, retention, and competitive performance.
• Build an AI-enabled Product Marketing practice by introducing effective tools, workflows, shared context, and repeatable processes that improve the quality and scale of the team's output.
• Partner with Product and commercial leadership to influence roadmap priorities, pricing, packaging, launch sequencing, and broader go-to-market decisions through market and customer insight.
• Oversee sales and customer enablement resources, including positioning documents, battlecards, playbooks, demo narratives, objection handling, and other living resources that help commercial teams communicate value effectively.
• Train and support Sales and Customer Success teams on positioning, use cases, differentiation, and competitive intelligence.
• Lead and coach two Product Marketing Managers, providing direct feedback, setting a high quality bar, supporting career development, and helping them expand their strategic ownership.
• Own team structure, priorities, processes, templates, portfolio coverage, and quarterly planning to ensure Product Marketing operates effectively as the business scales.

Requirements:

• 10+ years of experience in B2B SaaS marketing, including significant Product Marketing leadership and direct people management experience.
• Proven experience owning company-level positioning and messaging for a complex or multi-product SaaS platform, ideally involving a meaningful repositioning, category evolution, or change in market narrative.
• Strong track record leading go-to-market strategy across a product portfolio, from segmentation and launches through enablement, customer communications, and market adoption.
• Demonstrated ability to translate customer research, competitive intelligence, win/loss insights, and market data into decisions around positioning, roadmap, pricing, packaging, and investment priorities.
• Experience building strong relationships and credibility with executives, Sales, Product, Customer Success, customers, and industry analysts, with the ability to influence without relying on formal authority.
• Proven experience building, coaching, and developing high-performing Product Marketing teams while raising the strategic and executional standards of the function.
• Commercial mindset with experience measuring Product Marketing against tangible business outcomes, including pipeline, adoption, retention, and competitive performance.
• Practical AI fluency, including experience changing team workflows through AI, developing repeatable AI-assisted processes, and demonstrating improvements in quality, efficiency, or scale.
• Exceptional writing and storytelling skills, with the ability to turn complex technology and product capabilities into clear, differentiated, and credible messaging for senior business audiences.
• Strong analytical, strategic, and communication skills, combined with sound judgment and the ability to operate effectively in a fast-moving environment.
• Ability to work cross-functionally and influence senior stakeholders while balancing strategic thinking with hands-on execution.
• A professional LinkedIn presence that can be maintained and updated to accurately reflect the role and support consistent representation across the go-to-market organization.

Benefits:

• Base salary: $147,000–$184,000 CAD annually, depending on location and depth of experience.
• Additional compensation: Generous incentive compensation plan, alongside equity as part of the total compensation package.
• Remote-first work: Work remotely from anywhere within Canada.
• Flexible working hours designed to support different working styles and personal commitments.
• Flexible time off: A trust-based approach that encourages employees to take the time they need to rest and recharge while meeting their commitments.
• Extended health coverage: Competitive health, vision, and dental benefits, plus an Employee Assistance Program.
• Health and wellness spending account to support overall well-being.
• Continuous learning: Regular educational sessions and opportunities to share knowledge and develop professionally.
• Equity participation: Stock options that provide employees with an opportunity to share in the company's success.
• Growth environment: An opportunity to influence product marketing strategy, organizational growth, and the evolution of an emerging technology category.
• Inclusive workplace: Commitment to equal opportunity and consideration of candidates from diverse backgrounds.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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