Director, Product Markting
Step into a career with ASM, where cutting edge technology meets collaborative culture.
For over 55 years ASM has been ahead of what’s next, at the forefront of innovation and what’s technologically possible. With more than 4,500 ASMers representing 70 nationalities, our people and our advanced semiconductor devices are playing a crucial role in trends such as 5G, cloud computing, AI, and autonomous driving. But we’re more than just a tech company. We value diversity, inclusion and sustainability as we strive to make a positive impact on the world. Our development programs help support your growth, shaping your future and pushing the boundaries of innovation to unleash potential.
The Director, Product Marketing is a senior strategic leader responsible for driving ASM’s product and business success in the market. This role defines and executes go-to-market strategies, shapes product and technology roadmaps through deep customer and market insight, and builds strong executive-level customer partnerships to accelerate adoption, market share, and profitability.
The role leads cross-functional collaboration across Business Development, Engineering, Sales, and Inside Sales to ensure successful product positioning, commercialization, and long-term growth aligned with ASM’s strategic objectives.
Key Responsibilities
China Market & Industry Research
- Collect and analyze industry trends, market dynamics, customer demand and competitor strategies.
- Regular output market research reports (including TAM; SAM etc) to support China product strategic decision-making.
- Track marketing data, market feedback and product sales performance.
- Optimize marketing strategies; product strategies and promotion plan
Product Positioning & Value Packaging
- Define core positioning, selling point and competitive advantage of company products.
- Sort out product value system, polish product stories, marketing cheat sheet and core promotion content.
Strategic Leadership & Business Ownership
- Define and execute product marketing and business development strategies aligned with ASM’s long-term growth objectives and customer technology roadmaps
- Shape multi-year growth plans, including market prioritization, investment focus, and strategic partnerships
- Drive overall business performance, including bookings, revenue, market share, and gross margin
New Product Introduction (NPI) & Market Positioning
- Lead end-to-end product launch strategies from concept to commercialization
- Develop compelling value propositions, differentiation strategies, and competitive positioning
- Ensure successful global adoption through effective customer engagement, demos, evaluations, and joint development programs
Technology & Product Roadmap Influence
- Serve as the voice of the customer and market, translating insights into product strategy
- Drive competitive intelligence and customer requirements for next-generation technologies
- Partner with Engineering teams to influence roadmap, platform architecture, and differentiation priorities
Sales & Market Strategy
- Develop and execute account-specific and regional strategies to maximize revenue and market penetration
- Support deal strategies, value messaging, and competitive positioning at key accounts
- Drive strategic wins at leading semiconductor customers
Executive Customer Engagement
- Build and maintain trusted relationships with senior customer stakeholders
- Lead high-level technical discussions, roadmap alignment sessions, and strategic collaboration initiatives
- Enable joint development programs and long-term partnerships
Commercial Leadership
- Oversee commercial strategy including pricing, quotation structures, and negotiations
- Drive win-loss analysis and margin optimization
- Ensure alignment between business objectives, sales execution, and product delivery commitments
Business Operations & Forecasting
- Partner with Sales, Inside Sales, Field Support and Finance on demand forecasting, capacity planning, and supply readiness
- Monitor key business KPIs and drive performance improvements through structured action plans
Qualifications
Education
- MS in Chemical Engineering, Materials Science, Chemistry, Physics, or related technical discipline required
- Ph.D. or MBA strongly preferred
Experience
- Minimum 10 years of relevant experience in semiconductor capital equipment or related industry, including:
- Strong technical and commercial experience in thin film deposition (e.g., CVD, Epi, Advanced Packaging)
- At least 5 years in product marketing, business development, sales, or product management roles
- Proven track record in:
- Driving strategic growth initiatives and product adoption
- Influencing product and technology roadmaps
- Managing executive-level customer relationships
Apply today to be part of what’s next.
We make the tech that enables the chips in devices which improve lives around the world. We do this with an eye to the future, pushing the boundaries of what’s possible through cutting-edge innovation, and driving the next wave of technological breakthroughs that shape how we live, work, and connect.
To learn more about ASM, find us at and on LinkedIn, Facebook, Instagram, X and YouTube.
ASM is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, age, nationality, social or ethnic origin, sexual orientation, gender, gender identify or expression, marital status, pregnancy, political affiliation, disability, genetic information, veteran status, or any other characteristic protected by law.