Director, Professional Marketing
Zydus Therapeutics is a clinical stage, specialty-focused bio-pharmaceutical company focused on developing transformative treatments to transform lives, starting with rare and serious liver diseases. Our purpose is simple, to empower people with the freedom to live healthier and more fulfilling lives, by unlocking new possibilities in life sciences and providing quality healthcare solutions.
Our lead drug candidate, saroglitazar, is a dual peroxisome proliferator-activated receptor (PPAR) alpha / gamma agonist. Saroglitazar is an investigational treatment which has received Fast Track designation, orphan drug designation and priority review designation from the US Food and Drug Administration (FDA) for the treatment of patients with primary biliary cholangitis (PBC). Primary Biliary Cholangitis is a rare, chronic autoimmune liver disease primarily affecting middle-aged women, characterized by the progressive destruction of the bile ducts that can lead to irreversible liver damage if left untreated.
As a wholly owned subsidiary of Zydus Lifesciences, our pipeline is fueled by 1,300 researchers who are working with cutting-edge technologies to discover new medicines for tomorrow.
The opportunity to empower people with the freedom to live healthier and more fulfilling lives is what makes a career with Zydus Therapeutics so rewarding. Our team is collaborative, innovative and adaptable. We are action-oriented and strive for excellence in all we do, all underpinned by respect, trust and integrity. We offer a wide variety of competitive benefits, services and support programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives
If you are passionate about helping bring potential life-changing discoveries to patients, then you share our mission.
ROLE SUMMARY
Zydus Therapeutics is seeking a dynamic, strategic, and deeply empathetic Director, Professional Marketing to drive the development and execution of all professional marketing initiatives that support all aspects of personal promotion for our lead drug candidate, saroglitazar.
The Director, Professional Marketing will serve as the dedicated champion for all personal promotion programs, translating overarching brand strategy into impactful promotional materials and launch readiness plans.
This position reports to the Senior Director, Professional Marketing.
RESPONSIBILITIES
Development of Promotional Resouces for HCPs
· HCP Campaign Support: Advance the development of key promotional materials for the field sales team to support the launch of saroglitazar.
· Training Support: Assist with the preparation and execution of field training initiatives that support successful training of all promotional materials
Development of Speaker Bureau and Peer to Peer Education Initiatives
· Speaker Bureau: Partner closely with the Thought Leader Liaison team to identify National, Regional and Local Opinion Leaders to join the speaker bureau. Lead speaker training, partnering with Medical team to deliver training.
· Peer to Peer Programs: Partner closely with field leadership and logistics agency to execute peer to peer programs in accordance with all legal and compliance guidance. s
Cross-Functional Leadership
· Omnichannel Integration: Partner with Omnichannel team to ensure consistency of assets with brand campaign and messaging.
· Access and Patient Marketing Integration: Partner with Access Marketing team and Patient Marketing team to incorporate reimbursement and patient support messaging in key HCP promotional materials.
· Cross-Functional Alignment: Partner closely with Field Sales, TLLs, Market Access, Business Insights & Operations, Medical, and Patient Services across the patient ecosystem
· Materials Review: Navigate materials smoothly through the Medical, Legal, and Regulatory (MLR) review process, ensuring all HCP-facing tactics strictly adhere to FDA regulations