Director, Programmatic

Company description PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale. This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch. If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry. Overview The Director candidate is passionate about digital advertising, and has a desire to design the future of how Publicis approaches and buys digital media in an ever-changing landscape. They will oversee the development and execution of programmatic campaigns across Display, Social, Mobile, Native, and Video channels within our internal programmatic media team. They must enjoy working with some of the finest minds in the industry, be a teacher and a student of technology, and aspire to contribute to a unique team of industry leaders with vision. As the day-to-day point of contact for senior-level Strategy and Activation colleagues within Publicis, they help with ongoing programmatic education for clients, elevates the level of programmatic media conversations within the agency and during client meetings when programmatic media is being discussed, and identifies new revenue growth opportunities. This individual will possess the technical experience to apply innovation to high-profile programmatic campaign plans across channels, and provides constructive critiques to junior teammates about campaign design, data applications, analytics, and media measurement in order to exceed client objectives. The Director candidate has a strong intuition and an excellent client services skill, which will be used to secure forward-thinking, new talent for the team. Additionally, the Director shall want to contribute to the positive career development of 4-6 direct reports, develop and implement individual and team goals, and foster an inspired work environment. The Director will report directly to the Vice President and have significant day-to-day interaction with them. Responsibilities • Focus on the overall health and growth of assigned accounts, including the oversight of programmatic strategy, individual campaign proposal development and meaningful post-buy recaps • Work with Strategy and Activation media teams to respond to communicate service offerings, and to identify and deliver new solutions in a collaborative fashion • Manage and inspire 4-6 direct reports • Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities • Assist in the growth of junior team members through regular 1:1 meetings, identifying technical and career development opportunities, being a sounding board for questions and mentor to share addressable media experiences and applications • Lead regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance • Bring executional knowledge of the Private Marketplace (PMP) landscape (strategy, negotiation and proper technical execution) to the team and organization • Ensure team operations and client deliverables are commensurate with client goals and strategic vision of the business • Promote programmatic media buying practices throughout the organization with education (formal or informal) to further our industry-leading Digital practice • Contribute strategic insight in new business efforts, determine optimal staffing assignments for existing clients and new business scenarios • Adopt established account management standards and enhance campaign best practices through hands-on experience in programmatic media buying • Maintain accountability for QA procedures across upcoming, live and ending campaigns • Fiscally accountable to senior executive team for revenue and group spend • Experience with CPG clients highly desired but not required Qualifications • Four-year college degree • Understanding of programmatic digital media planning & buying elements • Excellent communication, presentation and writing skills • Ability to organize and manage detailed work, as well as work independently and balance multiple tasks • 7+ years of integrated marketing agency experience managing Display, Video, Social, Native, Mobile, and/or Search Programmatic Media Buying (some hands-on buying experience mandatory) • 3+ years of people management experience, managing 3-5 reports in an account management/client services team • Full working knowledge of programmatic technology, including vast knowledge of the general programmatic space (DSP marketplace, programmatic planning tools, best practices, Ad Networks, Exchanges, PMPs) • Proficiency in Microsoft Office solutions Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply. #LI-SC5 Compensation Range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/16/2026.