Director, Public Relation
Posted Updated
Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Role Overview
The Director will join the core leadership team of Coupang’s Taiwan Communications department serving as both a key communications advisor to local leadership and the strategic lead for Taiwan Retail Public Relations. In this high-visibility role, you will shape Coupang’s commercial narrative, elevate our retail brand presence, protect corporate reputation, and manage proactive media relations across Taiwan’s fast-moving retail ecosystem.
Operating in a high-growth environment, this leader will blend senior strategic vision with direct operational execution, establishing integrated communications strategies that highlight customer selection, value, delivery innovation, and market impact.
What You Will Do
Communications Leadership & Strategy
- Serve as a senior member of the Taiwan communications leadership team, helping to set strategic direction for Coupang’s presence in Taiwan.
- Provide high-level communications counsel to Taiwan executive leadership on market positioning, retail messaging, brand reputation, and industry issues.
- Help build scalable communications frameworks to support brand awareness and evolving market dynamics.
Retail PR & Commercial Storytelling
- Lead the strategy and execution for Retail PR in Taiwan, driving proactive consumer PR campaigns that showcase Coupang’s retail excellence, product assortment, logistics speed, and value proposition.
- Establish and nurture high-level relationships with key retail, business, consumer, technology, and trade media outlets across Taiwan.
- Drive creative consumer-facing campaigns, category milestone announcements, peak shopping event narratives (e.g., promotional campaigns, seasonal launches), and merchant success stories.
Issues, Crisis & Reputation Management
- Proactively monitor, evaluate, and mitigate reputational risks affecting retail operations, customer service, supply chain, and competitive positioning.
- Design and deploy rapid-response protocols and crisis communications strategies in close alignment with global PR, legal, compliance, and operational leadership.
- Manage delicate issues to ensure clear, consistent, and trust-reinforcing communication.
Stakeholder & Cross-Functional Alignment
- Align retail communications programs with broader corporate messaging, public policy, sustainability initiatives, and employer brand strategy.
- Partner seamlessly with marketing, commercial/category management, supply chain operations, legal, and regional PR teams to drive cohesive, integrated campaigns.
- Ensure Taiwan market insights and retail nuances are prominently represented in regional and global communications planning.
Team & Agency Management
- Help lead, mentor, and grow a dedicated communications team while directing PR agency partners in Taiwan to achieve measurable business outcomes.
- Co-manage annual budget allocation, campaign performance metrics, and media measurement frameworks for Taiwan PR initiatives.
Basic Qualifications
- 15–20 years of experience in public relations, corporate communications, media relations, or strategic communications, with proven leadership experience.
- Strong background in Retail, E-Commerce, Consumer Products (FMCG), or Consumer Tech PR, with a track record of driving impactful consumer storytelling and media coverage.
- Deep knowledge of the Taiwan media ecosystem, digital/social influencer landscape, consumer trends, and regulatory environment.
- Proven crisis communications expertise, with experience handling high-profile consumer, product, or operational issues under pressure.
- Full professional fluency (written and spoken) in both Mandarin and English.
Preferred Qualifications
- Experience leading communications within a matrixed, fast-paced multinational organization or top-tier global agency.
- Demonstrated ability to influence C-suite executives and matrixed cross-functional partners.
- History of successfully launching consumer campaigns, retail partnerships, or scaling local PR operations during period of high growth.
Recruitment Process and Others
Recruitment Process
- Application Review - Job Fit Interview - Focus Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:
Skills
As published by greenhouse · 16 questions
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (4)
- LinkedIn Profile optional
- - Name of Relative(s) / 親屬姓名: optional
- - Relationship / 關係: optional
- - Working Org / Team / 任職組織/團隊: optional
Pick from a list (12)
- Coupang Corporation or its affiliates and subsidiaries* (or collectively referred to as “Coupang”) does not collect, process or use any personal information other than the types of information specified in this Consent. Please ensure that your resume does not include any personal information other than the types specified in this Consent.
- 1. What is your nationality?
- 1. (Required) By submitting your resume, you consent to the required collection, processing, use, required provision/transfer, and consignment of personal information as set forth in our Privacy Policy (https://privacy.coupang.com/en/land/jobs/).
- 2. (Optional) Name, contact information, email address, nationality, educational background, work experience, qualifications, national merit status (for special hiring program applicants only), relative’s name/relationship/team and application history are collected and used on an ongoing basis for recruitment purposes and may be provided to any of our affiliates and subsidiaries*, other than the company to which you originally applied, for the purpose of reviewing and conducting recruitment for similar positions. Personal information collected and provided will be retained for the duration of the year-round recruitment retention period defined in the Privacy Policy. You may refuse to provide consent, but such refusal may prevent the year-round hiring from progressing normally or may result in the restriction of opportunities in the hiring process of companies other than the one you applied.
- 3. (Optional) Recordings of the interview process and transcriptions of interview audio maybe collected and used for the following purposes: i) to record the interview process, ii) to transcribe and document interview audio, iii) to summarize interview results, iv) to verify the interview process and evaluation results, v) to improve the hiring procedures, vi) to check candidate fit for other open positions, vii) to review past interview records. Collected personal information are retained for 4 years from the notification of hiring result, and then deleted. You may refuse to provide this consent, and refusal will not affect the recruitment process.
- 4. (Optional) Coupang or its affiliate or subsidiary company* will send recruitment notifications through transmission media such as phone, email, and SMS using the contact information and email address based on your consent.
- 5. (Optional) Coupang or its affiliate or subsidiary company* will conduct reference checks on you within the following scope based on your consent: Additional reference checks may be conducted on applicants who applied for a job at Coupang and passed interviews, and Coupang arranges means to conduct reference checks. Coupang may collect other personal information about you, including integrity information collected from public sources and the performance evaluation information collected from your former employer or colleagues.
- 1. I understand that working with Relatives in the Coupang group of companies (collectively, the "Coupang Group") -- where they can influence each other’s work -- can potentially create conflicts of interest. Therefore, such a situation requires prior approval from the People Operations. In view of the above, I hereby confirm that I DO NOT have any Relatives working in any company within the Coupang Group or serving on the Board of Directors of any company within the Coupang Group;
- 1. Are you currently, or have you been a government official, public servant, or employee of a public institution who may be subject to post employment or reemployment restrictions under applicable laws or regulations?
- 2. Do you acknowledge and agree that where required under applicable laws or regulations: optional
- You have the right to inquire/access, request a copy, supplement/correct, delete, suspend the collection, processing, or use and suspend the transfer of your personal information that Coupang holds. Exercising certain rights, such as deletion of personal information, may result in the restriction of the hiring process. If you wish to exercise any of these choices, please contact our privacy representative at [candidatedataremove@coupang.com].
- Document Policy