Director, Public Relations

Job Summary / About the Role:

We're hiring a Director, Public Relations, reporting to the Head of Brand, to own how Brick shows up in the press, in culture, and through our spokespeople.You'll set and run end-to-end communications strategy — from the always-on press engine to the comms plan behind every new product launch — and be the person who turns "Brick" from a growing brand into the defining name in digital wellness.

What You’ll Own:

• Communications Strategy: Own end-to-end communications strategy for Brick, from always-on press and thought leadership to reactive and crisis comms. Set the goals, pillars, and voice that guide every story we tell, and own the KPIs behind it — coverage volume, reach, share of voice, and sentiment.
• Spokespeople & Executive Visibility: Manage Brick's spokespeople, including building and protecting our founders' public presence and identifying, developing, and prepping additional internal spokespeople as the company scales.
• Category-Defining Consumer Communications: Drive the creative communications strategies that secure Brick as the leading brand in its space through cultural moments, thought leadership, and storytelling.
• Launch & Expansion Communications: Lead communications strategy for new product launches and brand expansion — new markets, channels, and partnerships — partnering with Product Marketing and Brand to make sure every launch has a press moment worthy of it.
  

Who You Are:

• You've run comms strategy end-to-end: You've owned communications strategy in-house or at an agency, ideally for a consumer or DTC brand, and can point to press, cultural, or category wins you drove.
• You know how to build and manage spokespeople: You've coached founders or executives for press and public moments, and know how to protect their time while making the most of it.
• You think culturally, not just tactically: You can spot the cultural moment or narrative that makes a brand the category-defining name, not just another player in the space.
• You manage agencies like an owner: You know how to direct and get the best out of an external PR team, not just receive updates from one.
• You're low ego and high ownership: You move seamlessly between strategy and execution, thrive in ambiguity, and bring the energy that makes the people around you better. DTC or consumer brand background strongly preferred.

This is a full-time hybrid role (preference for New York City or Chicago based candidates) with a $180,000-$210,000 annual base salary depending on experience and qualifications.