Director – Sales & Marketing

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POSITION OVERVIEW

Director – Sales & Marketing is a strategic leadership role responsible for defining and executing the commercial growth strategy of Sayantrik Engineers (India) and its wholly-owned U.S. subsidiary C&C Engineering Inc. (CCE USA). The role carries end-to-end ownership of global business development, revenue growth and brand positioning for the company's engineering consultancy services — with emphasis on multi-discipline engineering, EPC/EPCM support and PMC services delivered to owner-operators and EPC contractors across the oil & gas, petrochemical and chemical sectors.

The Director will drive market expansion across India, Malaysia and the USA, building a high-performing sales organisation, deepening key accounts, and aligning marketing initiatives with the company's technical capabilities, ISO-certified quality systems and 24×7 global delivery model. This is a pivotal role in the company's transition from a strong India foundation to a scaled multinational consultancy

Requirements

Sayantrik Engineers has built a strong India base of 150+ engineering professionals and is now investing in international expansion through CCE USA. The Director is expected to convert this platform into accelerated, profitable revenue growth while preserving margin discipline.

Growth Pillar	Mandate for this Role
India (Sayantrik Engineers)	Deliver revenue consistency and expand the order book across refining, petrochemical, fertiliser and specialty-chemical clients.
USA (CCE USA)	Operationalise the U.S. entity, land the first anchor clients, and build a durable USD revenue stream toward the Year-1 target.
Consolidated Growth	Own the Group's growth strategy by driving new client acquisition, strengthening key account relationships, and maximizing cross-selling opportunities across business entities.
Currency & Delivery	Leverage the USD revenue stream as a currency hedge and exploit the India–USA time-zone advantage for 24×7 delivery.
Premium Positioning	Position AI-integrated, digital-engineering-led premium services (laser scanning, brownfield modifications) as differentiators.

Primary Objectives

• Revenue & growth: Define and implement a comprehensive sales and marketing strategy to drive sustainable business growth, achieving annual revenue, profitability, and order intake objectives across engineering consultancy, EPCM, and PMC service lines.

• Market positioning: Establish Sayantrik Engineers / CCE USA as a preferred engineering partner for EPC contractors and owner-operators in oil & gas, petrochemicals and chemicals across the targeted geographies.

• International expansion: Successfully commercialise CCE USA and build a diversified, multi-geography revenue base that reduces dependence on any single market.

• Sustainable profitability: Balance top-line growth with margin protection, supporting the Group's 30%+ EBITDA ambition and healthy working-capital discipline.

Key Responsibilities

1. Commercial Strategy & Market Development

• Develop and own the go-to-market strategy for engineering, EPCM and PMC services, including segment, geography and key-account prioritisation (refineries, petrochemical complexes, fertiliser/ammonia & sulphuric acid plants, pipelines, terminals and specialty chemicals).

• Conduct market and competitor analysis across upstream, midstream and downstream oil & gas, bulk and specialty petrochemicals, and chemicals to identify growth pockets, white-space opportunities and strategic partnerships.

• Build and manage a strong pipeline of qualified opportunities through direct client engagement, tender tracking, bid lists, OEM / technology-licensor relationships and alliances with EPC contractors.

2. Key Account Management & Client Relationships

• Act as executive sponsor for strategic accounts (major EPCs and owner-operators), ensuring deep understanding of client business drivers, investment plans and decision-making processes.

• Establish long-term framework agreements, multi-year master service agreements and preferred-vendor arrangements, supported by robust technical and commercial value propositions.

• Lead high-value negotiations for engineering and PMC contracts, coordinating closely with proposals, legal and finance teams to balance competitiveness with profitability and risk management.

3. Sales Leadership & Team Management

• Build, mentor and lead a high-performing sales and business development team with strong technical-selling capability in oil & gas and petrochemicals across India, Malaysia and the USA.

• Set clear sales targets, KPIs and incentive schemes aligned to company objectives — order intake, revenue mix, geographic diversification, win rate, hit rate and key-account penetration.

• Implement disciplined sales processes: opportunity qualification, CRM usage, pipeline reviews, bid/no-bid decisions and post-bid analysis to continuously improve win rates.

4. Marketing, Branding & Demand Generation

• Develop and oversee integrated marketing plans combining thought leadership, digital marketing, participation in industry conferences and targeted campaigns.

• Collaborate with technical teams to create sector-specific collateral — capability profiles, case studies, white papers, technical articles and webinar content showcasing EPCM/PMC experience (e.g., sulphuric acid, ammonia VDR, brownfield modifications and laser scanning ).

• Strengthen brand presence in India, Malaysia and the USA via digital channels (website, LinkedIn, email campaigns), trade associations and strategic event participation.

5. Bid Management & Proposal Support

• Provide strategic oversight to the proposals / pre-sales team for RFQs, RFPs and tenders from EPCs and owner-operators, ensuring differentiated technical and commercial positioning.

• Work with engineering, project-management and cost-estimating teams to define competitive scopes, execution strategies (EPC, EPCM, PMC) and pricing models tailored to client risk preferences.

• Ensure timely bid/no-bid decisions, resource allocation and stakeholder approvals for major bids across India, Malaysia, USA and other target regions.

6. International Business & Regional Coordination

• Drive international sales expansion, aligning regional business-development efforts across India, Malaysia and the USA while respecting local market dynamics, regulatory environments and cultural norms.

• Coordinate closely with regional office heads to set territory-level targets, joint account plans and resource deployment for key projects and framework contracts.

• Champion cross-sell and inter-company synergies between Sayantrik Engineers (India) and CCE USA, leveraging shared delivery capacity and transfer-pricing efficiency.

7. Performance Management & Governance

• Monitor sales performance, marketing ROI and pipeline health through data-driven dashboards and regular reviews, adjusting strategy based on market signals and execution feedback.

• Ensure compliance with company policies, legal requirements, export controls, anti-corruption guidelines and contract-governance standards in all commercial dealings across both entities.

Target Customers & Segments

Segment	Description
EPC Contractors	Global and regional EPCs executing refinery, petrochemical, chemical, gas-processing, LNG and pipeline projects (greenfield and brownfield).
Owner-Operators	Public-sector and private integrated oil & gas companies, national oil companies, chemical & fertiliser manufacturers, and midstream/downstream operators requiring PMC and engineering support.
Technology Providers & OEMs	Licensors, equipment suppliers and technology firms seeking engineering partners for joint bids and lifecycle support services.

Key Performance Indicators (KPIs)

Performance will be measured against Group, entity, and territory-level Key Performance Indicators (KPIs) aligned with the organization's strategic growth objectives.

KPI Category	Measure	Indicative Target
Group Revenue	Consolidated revenue (India + CCE USA)	Achieve annual revenue growth in line with business objectives
Order Intake	New order book / signed contract value	Full pipeline coverage of revenue plan
USA Ramp-up (CCE USA)	USD revenue & anchor-client acquisition	First clients + Year-1 USD stream
Win / Hit Rate	Bids won vs. submitted	Continuous improvement quarter-on-quarter
Key-Account Penetration	Framework / MSA agreements signed	Multi-year agreements with anchor accounts
Pipeline Health	Qualified pipeline vs. target multiple	≥ 3× coverage of annual target
Collection Efficiency	DSO on new business	Support DSO < 30 days
Marketing ROI	Lead generation & brand engagement	Measured campaign contribution to pipeline
Profitability	Contribution margin on won work	Protect Group 30%+ EBITDA ambition

Required Qualifications & Experience

• Education: Bachelor's degree in Engineering (Mechanical / Chemical / Civil / Instrumentation) or a related technical discipline. An MBA in Marketing, Sales or Business Management is preferred but not mandatory.

• Experience: 15+ years of progressive B2B sales and marketing experience in engineering services, EPC/EPCM/PMC or industrial solutions, with at least 5–7 years at senior leadership or director level.

• Track record: Proven success selling engineering consultancy and project-management services to oil & gas, petrochemical and chemical clients, including closing multi-million-dollar contracts and managing complex, long-cycle sales.

• International exposure: Experience managing international markets or multi-country sales teams, preferably including Southeast Asia and North America.

Key Skills & Competencies

• Strong understanding of oil & gas and petrochemical project life cycles, and of how EPC, EPCM and PMC delivery models impact client risk, schedule and cost outcomes.

• Ability to translate technical capabilities (process, mechanical, piping, civil/structural, electrical & instrumentation & laser scanning) into clear commercial value propositions for EPCs and owner-operators.

• Advanced skills in strategic selling, key-account management, consultative sales and long-cycle enterprise deal structuring in industrial B2B environments.

• Leadership and team-building capability to attract, coach and retain high-calibre sales and marketing professionals across geographies.

• Strong communication and presentation skills, including presenting at conferences, client steering committees and executive reviews.

• Proficiency in CRM tools, sales analytics and digital-marketing platforms to drive data-driven commercial decisions.

• High integrity, customer orientation and resilience to operate in competitive, tender-driven project environments.

Compensation & Benefits

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