Director, Sales Mercedes-Benz Vietnam

Mercedes-Benz Group AG is one of the world's most successful automotive companies. Mercedes-Benz AG, the Group is a leading global supplier of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services. With roughly 172,000 people worldwide, Mercedes-Benz AG operates in nearly every country of the world and has production facilities in Europe, North and Latin America, Asia and Africa.

Mercedes-Benz Vietnam Ltd. (MBV), a joint venture with the German-based Mercedes-Benz AG and SAMCO, was incorporated on the 14th of April in 1995. MBV has been tasked with the assembly and distribution of passenger cars. Since our foundation in 1995, we have been a key player in the local automotive industry, especially in the luxury segment.

Job Opportunities at Mercedes-Benz Vietnam

Director, Sales Mercedes-Benz Vietnam

Are you a visionary sales leader with extensive automotive industry experience and a passion for driving sustainable business growth? Do you excel at developing sales strategies, building strong dealer partnerships, and leading teams to achieve ambitious targets? Are you energized by identifying new business opportunities, strengthening fleet and retail sales performance, and delivering exceptional customer experiences in a premium automotive environment?

If so, we encourage you to apply for the position of Director, Sales Mercedes-Benz Vietnam.

Objective of Job

To drive the achievement of Mercedes-Benz Cars sales objectives by defining and executing effective sales strategies, managing dealer performance, supporting demand and supply planning, expanding fleet and key account business, and developing the used car business.

This role is responsible for ensuring sales targets are achieved in line with growth objectives through close collaboration with dealers, regional and headquarters stakeholders, and cross-functional teams while maintaining the highest standards of customer satisfaction and business performance.

Key Responsibilities

Sales Strategy & Target Management

• Define and drive annual sales targets in line with business growth objectives and market demand.
• Monitor sales performance and implement actions to achieve wholesale and retail targets.
• Provide sales forecasts, business insights, and recommendations to management.

Retail Sales & Dealer Management

• Build strong partnerships with dealers and support their sales performance.
• Consult and manage dealer sales operations, target achievement, and stock optimization.
• Monitor market trends and competitor activities to identify growth opportunities.
• Develop competitive sales offers together with financial services and insurance partners.

Fleet Sales & Key Account Development

• Develop fleet sales strategies and drive fleet business growth.
• Build and maintain relationships with corporate customers, hotels, and key accounts.
• Cooperate with dealers to expand fleet sales and customer acquisition.
• Establish partnerships with leasing companies, fleet management providers, and financial institutions.

Used Car Business Development

• Develop and support used car business operations across the dealer network.
• Monitor performance and identify opportunities to enhance profitability and growth.
• Maintain relationships with key used car industry partners.

Cross-Functional Collaboration

• Work closely with Ordering, Product, Planning, and Marketing teams to support sales performance.
• Provide market input on product demand, wholesale planning, and pricing strategies.
• Support major marketing events, product launches, and customer engagement activities.

Leadership

• Lead, coach, and develop the sales team to achieve business objectives.
• Foster a high-performance, customer-focused, and collaborative culture.
• Drive talent development and succession planning.