Director, Social Media

SUMMARY

The Director, Social Media is a senior leader responsible for shaping and driving integrated social strategies that build brands and deliver measurable results. As a part of the Integrated Communications team, this role partners across disciplines to transform platform behavior and audience insight into high-performing social programs. With experience leading B2B accounts—particularly in building products, construction, or industrial sectors—this individual blends storytelling and strategy to fuel engagement and achieve client goals. A critical connector and compelling communicator, the Director, Social Media is a trusted advisor to clients and a go-to resource for internal teams.

ESSENTIAL FUNCTIONS

• Serve as a senior leader on the Integrated Communications team, providing strategic direction and mentorship across accounts
• Lead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplification
• Translate client business goals—particularly in B2B industries—into social strategies that drive measurable performance
• Lead influencer strategies: identifying and vetting creators, developing campaign concepts, negotiating and managing contracts, owning budgets and reporting on performance
• Partner with creative, media, and analytics teams to develop cross-functional campaigns rooted in cultural relevance and platform fluency
• Define success metrics aligned to client KPIs (awareness, engagement, traffic, conversions, etc.) and lead performance optimizations
• Bring platform insights, audience behaviors, and social engagement trends to clients and internal teams
• Supervises and mentors mid-level and junior team members: sets goals, assigns work, and manages performance through ongoing 1:1 coaching and structured reviews

TASKS

• Architect integrated social media plans that blend content, influencer marketing, and paid amplification
• Advise on channel mix, audience segmentation, content formats, and platform-specific best practices
• Collaborate with media planners and buyers to optimize spend, pacing, and creative impact
• Develop testing frameworks and performance playbooks to continually improve results
• Oversee strategy development across multiple clients while ensuring alignment with creative execution and media delivery
• Support new business proposals and pitch participation as needed
• Partner with analytics leads to translate data into clear, actionable insights
• Provide internal and external teams with ongoing education around shifts in platform algorithms, social commerce, and creator economy trends
• Participate in departmental leadership meetings and contribute to overall agency growth
• Other duties as assigned