Director, Social Strategy, Cloud Marketing Team
As the Director, Social Strategy for Cloud Marketing, you will own the strategy, direction, and execution of social initiatives that drive awareness, conversation, sentiment and downstream pipeline and revenue for Google Cloud’s Marketing team. You will act as a strategic thought partner to the Senior Director, Growth and Integrated Marketing, bridging the gap between social media strategy and cross-functional team execution.
You will lead a practice area that focuses on social, influencer, and activation planning across Google Cloud’s suite products including Gemini Enterprise and Google Workspace. You will set the vision for how these critical channels will help drive awareness and engagement, oversee agency and internal partners to drive execution and implementation at the highest bar, and partner with cross-functional leaders to ensure that our programs and investments are integrated, culturally relevant, and effective.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $264000 - $366000 (USD) + 30% bonus target + equity + benefits
Learn more about benefits at Google.
- Build, evolve and lead a team of engagement and social media experts within the Cloud Marketing team.
- Set strategy around activation including playbooks and best practices to extend the power of your team across all Cloud Marketing initiatives.
- Build and steward a portfolio of agency and activation partners to deliver exceptional programs on behalf of our brands.
- Develop tools and resources to ensure that Cloud Marketing programs remain on the forefront of global and local cultural trends, and harness those trends to our advantage.
- Work with internal partners and specialists to define and operationalize a social, influencer and activation measurement practice.
Minimum qualifications:
- Bachelor's degree in Marketing, Business Administration, related field, or equivalent practical experience
- 15 years of experience in marketing, brand activation or consumer business management
- Experience with planning, analytics, deployment, and measurement across Social, Influencer, and Activation channels
- Experience developing breakthrough Social, Influencer, and Activation campaigns for brand(s)
Preferred qualifications:
- Experience working in an “AI First” enterprise technology setting and operating in a global role/on a global scale
- Experience creating campaigns that drive engagement and tap into the cultural conversation
- Ability to influence at all levels and work effectively across functions and geographies
- Demonstrated ability to analyze and distill data (including market and user behavior) into actionable insights and relevant opportunities
- Track record of building strong global brands
- A track record of delivering highly successful campaigns at a large or global scale