Director, Technical Consulting— Marketing Cloud Next

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Job Category

Customer Success

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

• Lead a team of up to 8 direct reports, comprising Architects and potentially Managers, providing technical direction, mentorship, and performance leadership.

• Serve as a Senior/Principal Technical Architect for Marketing Cloud migration projects, contributing hands-on technical expertise and architectural leadership at approximately 50% utilization.

• Design the subscriber and audience data migration strategy, including data extension schema, subscriber key mapping, suppression list migration, consent record preservation (GDPR/CAN-SPAM/CASL) and historical send data handling.

• Architect the Salesforce Data Cloud implementation for unified customer profile design, identity resolution rules, data stream ingestion from source systems, and audience segmentation activation to Marketing Cloud Next.

• Own the journey migration blueprint — mapping legacy automation workflows, drip campaigns and triggered sends from source platforms to Marketing Cloud Next Journey Builder, including decision splits, wait steps and exit criteria.

• Define end-to-end data lineage including data profiling, cleansing logic, transformation mapping and reconciliation strategies for all subscriber objects, data extensions and consent tables.

• Lead functional and technical workshops. Demonstrate leadership skills in designing, delivering, testing, and deploying.

• Lead a project team of developers focused on driving optimized solutions for our clients leveraging Salesforce clouds.

• Manage customer expectations; negotiate solutions to complex problems with both the customer and third-party stakeholders

• Establish trust with the customer’s leadership, promoting and/or implementing best practices with Salesforce

• Highlight and manage risk areas in the solution in a proactive manner, and commit to seeing an issue through to completion

• Marketing Cloud Next Platform Depth: Advanced expertise in Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, Advertising Studio and Contact Builder / Audience Builder.

• Data Cloud / CDP: Hands-on experience with Salesforce Data Cloud — data stream configuration, identity resolution, unified profile modelling, segmentation and activation to MC Next.

• Subscriber Data Architecture: Deep understanding of subscriber data model, data extensions, sendable vs non-sendable objects, contact counts, suppression logic and list management at scale.

• Consent & Compliance Architecture: Expert knowledge of GDPR, CAN-SPAM, CASL, POPI — consent record migration, preference centre design, suppression list management and compliance-aligned data handling.

• Email Deliverability: Strong understanding of sender reputation, IP warm-up strategy, SPF/DKIM/DMARC configuration and deliverability validation post-migration.

• Data Migration Methodology: Proven expertise in executing high-volume subscriber migrations — data profiling, ETL pipeline design, transformation mapping and reconciliation for marketing data objects.

• Integration Architecture: Understanding of Marketing Cloud Connect (CRM sync), REST/SOAP Marketing Cloud APIs, API-triggered sends and event-driven messaging patterns.

• AMPscript / SSJS: Proficiency in dynamic content scripting for migrated email templates — ensuring legacy personalisation logic is recreated accurately in MC Next.

• 18+ years of experience leading Salesforce technical consulting projects and handling individual contributors.

• 8+ years of people management experience

• Strong application design skills combined with strong data, integration, and security architecture skills

• Demonstrated experience migrating high-volume subscriber databases (10M+ records) with zero consent data loss

• Experience migrating from Eloqua, Marketo, HubSpot, Pardot or legacy SFMC Classic to Marketing Cloud Next

• Hands-on experience with ETL tools — Informatica Cloud, Talend, MuleSoft, Azure Data Factory — for large-scale subscriber data extraction and transformation

• Strong interpersonal skills - nurture effective working relationships with others

• Proficiency in English. Strong communication skills, both written and verbal. Able to effectively develop materials that are appropriate for the audience

• CTA

• Experience migrating from Eloqua, Marketo, HubSpot, Pardot or legacy SFMC Classic to Marketing Cloud Next

• Hands-on experience with ETL tools — Informatica Cloud, Talend, MuleSoft, Azure Data Factory — for large-scale subscriber data extraction and transformation

• Knowledge of Salesforce Interaction Studio / Personalisation for 1-to-1 journey personalisation post-migration

• Experience with WhatsApp, LINE, Push and SMS channel migration in addition to email

• Familiarity with marketing data warehouse patterns (Snowflake, Databricks) as upstream Data Cloud data sources

• Understanding of Salesforce Loyalty Cloud or Commerce Cloud as upstream journey trigger sources

• Thorough individual with the ability to rapidly learn and take advantage of new concepts, business models, and technologies

• A great listener with the ability to communicate with people in diverse roles

• Proven ability to analyze, design, and optimize business processes via technology and integration

• Resourceful and innovative thinker who can work through and solve problems

• Adept at navigating/mediating conflict and fostering healthy dialogue

• Exceptional analytical skills - experience overseeing and managing business metrics, productivity, and outcomes

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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