Director, Transition Marketing

MDVIP: Transforming Primary Care, One Patient at a Time

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Position Summary

MDVIP is seeking a Director, Transition Marketing to own the marketing behind one of the most consequential moments in a patient’s relationship with MDVIP: their physician’s shift from a traditional practice model to MDVIP affiliation. This position is an integrated marketing role, pairing ownership of the value-proposition narrative and creative with the performance-marketing discipline to test, measure, and scale what resonates. The role facilitates a patient from their first in-person conversation with the physician through every follow-up touchpoint, and is responsible for the channel strategy, cadence, and content that make the story land. This position requires strong cross-functional collaboration and an ability to act quickly and independently.

Key Responsibilities

• Diagnose pain points of the patient transition experience — where the value proposition could be strengthened, where messaging is too complex, or where channel choice or timing is working against the physician — using both patient and physician feedback. Translate those pain points into problem statements and drive the broader marketing team towards solutions
• Review existing transition marketing materials; prioritize and implement enhancements that boost patient engagement rate
• Identify underperforming patient cohorts; adapt materials and physician messaging to improve conversion
• Reinforce messaging during a physician transition across different channels and cadences including email, direct mail, text, and in-office conversations
• Partner directly with affiliated physicians and practice staff to pressure-test messaging, making sure the in-person value-prop conversation and every follow-up touchpoint feel authentic to that physician's voice and patient relationships
• Establish and report on transition channel performance (enrollment rate, engagement by channel, time-to-convert) to senior leadership, with a point of view on which creative or messaging changes are driving the movement.
• Stay current on consumer marketing trends in healthcare and membership models — direct mail innovation, email design standards, digital patient communication — to keep the playbook ahead of patient expectations.

Key Competencies

• Strategic Insight & Prioritization: Synthesizes internal data and frontline signals into a ranked set of opportunities, then builds the detailed plan to pursue them
• Influence Without Authority: Proven ability to mobilize Operations and Marketing teams to adjust roadmaps and resourcing without any formal authority over those teams
• Ownership & Bias for Action: Operates as a doer, not a delegator; rolls up sleeves, gets into the weeds of a campaign or a data set, and progresses opportunities independently.
• Test-and-Scale Discipline: Comfortable structuring a small pilot, reading the results honestly, and scaling only what the data supports.
• Analytical Rigor: Strong command of data; can translate findings into a revised messaging framework.
• Executive Communication: Translates complex, fast-moving transition dynamics into clear, decision-ready updates for senior leadership.
• Adaptability: Able to reprioritize quickly as new practice transitions surface on short notice, often outside a standard planning cycle.