Director, Website Marketing

You'll define and own the vision, strategy, and execution of NinjaTrader's web presence as a core growth engine. You'll set the direction for how the websites drive acquisition, engagement, and conversion, while leading the development of scalable systems, content, and experiences that support global expansion and multiple business lines. You'll partner with internal teams and lead a high-performing website team, own site health and performance reporting, and support international expansion across EU markets.

Responsibilities

• Define and own the vision, strategy, and execution of NinjaTrader.com and all sub-brand sites
• Partner with internal teams and external partners to manage and advance SEO and AEO across business units
• Own CRO strategy and champion a culture of experimentation across the website
• Lead and develop a high-performing website team spanning technical web development, CRO, and content
• Monitor and own site health, track Core Web Vitals, and ensure performance, crawlability, and indexability standards
• Pull and synthesize performance reports across organic, CRO, and site health metrics
• Support international expansion strategy across 10+ EU markets

Requirements

• 8+ years of experience in SEO, website marketing, or digital strategy, with a track record of owning end-to-end website strategy and execution
• Proven ability to drive measurable business impact through website initiatives, including organic growth, conversion rate optimization, and funnel performance
• Experience translating strategy into actionable roadmaps and leading complex cross-functional initiatives
• Deep expertise in SEO, including technical SEO, site architecture, content strategy, international SEO (hreflang), AEO, and GEO
• Hands-on experience with CMS platforms and analytics/SEO tools (e.g., GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog)
• Strong product and program management orientation

Benefits

• 401K plan through ADP with company match up to 3.5% of employee contributions
• Annual paid time off allowance accrues at a rate of 23 days per year plus seven paid holidays
• 20 additional flex remote days annually
• Company Wide Office-Optional weeks tied to major holidays
• Generous PTO
• 7 Paid Holidays Annually + 5 Conditional Holidays Annually
• 1 Service Day Annually
• Paid Parental Bonding Leave
• Health, Vision, Dental Coverage
• Life and Disability Insurance Covered 100% by NinjaTrader