Domestic Marketing Manager

# DGM / AGM – Woven Fabric Domestic Marketing (Apparel & Retail Brands) ## Company Overview Not specified ## Job Summary The DGM / AGM – Woven Fabric Domestic Marketing role focuses on driving domestic business growth by acquiring, managing, and expanding relationships with leading Indian apparel brands, retail chains, and fashion houses. This position plays a crucial role in ensuring consistent order flow, maintaining margin discipline, and fostering long-term strategic partnerships. The candidate will need strong commercial acumen, brand-side selling capability, and a deep understanding of fabric development, costing, and seasonal buying cycles. ## Responsibilities - **Business Development & Key Account Management:** - Acquire and grow domestic brand and retail accounts across mens/women/kidswear, casualwear, and value fashion. - Develop long-term relationships with brand heads, sourcing heads, fabric managers, and merchandisers. - Convert fabric developments into bulk orders with repeatability. - Ensure order continuity, wallet-share expansion, and category penetration within existing accounts. - **Fabric & Product Commercialization:** - Collaborate closely with design, R&D, and sampling teams to develop fabrics aligned to brand DNA and price points. - Understand and sell various fabrics such as Dobby, Structure, Stretch, Blends, and Sustainable fabrics. - Translate technical feasibility into commercial proposals. - **Costing, Pricing & Margin Control:** - Own price negotiation with brands, ensuring protection of company margin thresholds. - Coordinate with Production Planning and Control (PPC), production, and finance for accurate costing and avoidance of loss-making SKUs. - Strategically balance volume versus margin across accounts. - **Order Execution Coordination:** - Serve as the single-point interface between customers and internal teams. - Ensure timely approvals, on-time production starts, and dispatch adherence. - Address escalations related to quality, delivery, or rejections in a solution-oriented manner. - **Market Intelligence & Strategy:** - Track domestic fashion trends, competitor fabric offerings, and brand price positioning. - Provide market feedback to management for capacity planning and product direction. - Identify new growth segments such as value retail, fast fashion, and private labels. - **Team & Process Contribution:** - Mentor junior marketing and merchandising team members (if applicable). - Support Customer Relationship Management (CRM) discipline, Management Information System (MIS) reporting, and forecasting. - Represent the company at trade fairs, buyer meets, and industry forums. ## Qualifications - **Experience:** - 10-15 years in domestic textile marketing. - Proven track record with Indian brands and large retailers. - **Skills & Competencies:** - Strong negotiation and relationship-building skills. - Excellent understanding of fabric construction, GSM, yarn counts, and finishes. - Knowledge of cost drivers in textiles. - Commercially sharp, data-driven, and results-oriented. - Comfortable interacting with CXO and senior sourcing leaders. - Willing to travel extensively across India. ## Preferred Skills - Experience with dynamic, competitive domestic markets and multiple brand interfaces, specifically with groups such as Alok, Mandana, BRFL, NSL, or similar. ## Experience 10-15 years in domestic textile marketing with a proven track record in dealing with Indian brands and large retailers. ## Environment The position is based at the Gurgaon headquarters with pan-India travel requirements. The work environment involves regular interactions with clients and internal teams, necessitating strong organizational and communication skills. ## Salary Not specified ## Growth Opportunities Not specified ## Benefits Not specified