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L&F Distributors

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Driver/Sales Representative

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Driver/Sales Representative


Job Summary

The Driver/Sales Representative is responsible for delivering product orders to assigned retail accounts, optimizing product placement, and promoting brand visibility. This hybrid role involves merchandising, sales support, and route delivery using company-provided sprinter vans or similar non-CDL vehicles. The role requires strong customer service, organization, and the ability to manage basic inventory and merchandising tasks while ensuring regulatory compliance.


Essential Duties and Responsibilities

  • Deliver product orders to retail locations on an assigned route using a company sprinter van (non-CDL).
  • Build and maintain strong rapport with store personnel to support sales and execution standards.
  • Stock, rotate, and merchandise product according to company standards and store-specific guidelines.
  • Build promotional displays using point-of-sale (POS) materials.
  • Audit and replace damaged, outdated, or missing POS materials during service calls.
  • Monitor inventory levels and product freshness at retail accounts.
  • Upsell products to retail partners where appropriate, leveraging product knowledge and promotions.
  • Assist with delivery operations and run hotshot loads as needed.
  • Maintain route paperwork, collect payments, and complete daily truck inspections.
  • Ensure compliance with all applicable laws, including Alcoholic Beverage Control (ABC) regulations and company standards.
  • Participate in assigned trainings, meetings, and certifications.
  • Perform other duties as assigned.

Skills

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See also

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