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Dual Director of Sales

SUMMARY: The Dual Director of Sales leads the overall sales strategy for two hotel properties, driving new business development, leveraging cross-property synergies, and maximizing combined revenue across all market segments. This role builds and leads a high-performing multi-property sales team through hands-on training, mentoring, and strategic direction, while representing both hotels with professionalism and impact across the local business community and key market networks.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Group & Event/Meeting Management

  • Ensures in-house groups across both properties are well-served throughout their stay, driving satisfaction and repeat business
  • Fosters teamwork and cooperation across all departments at both hotels including greeting groups, monitoring meetings, and catering
  • Experienced in negotiating group contracts, room blocks, rate agreements, and multi-property deals
  • Assists with and oversees follow-up on rooming lists, direct billing, and other requirements for booked business

Sales Support & Supervision

  • Proactive Sales Leader that builds strong relationships within local corporations, association market, and travel industry networks to benefit both properties
  • Organizes week around achieving sales call goals and networking within the local business community while balancing coverage between both locations
  • Builds a high-performing sales team across both hotels through training, mentoring, and participation in joint sales calls
  • Provides sales training to front office staff, the Sales Coordinator, and the Sales Manager at each property
  • Interviews, selects, trains, develops, and administers performance appraisals for multi-property sales staff
  • Facilitates inside sales leads and helps develop overall sales strategy for each hotel
  • Develops and maintains marketing plans and sales budgets with the General Managers; develops market segment strategies to prospect business for both properties

Employee & Guest Relations

  • Understanding of revenue management principles and participates in revenue management calls and rate strategies for both assets using STR reports, demand analysis, and other resources
  • CRM and sales systems proficiency (Delphi.fdc, Salesforce, OPERA Sales & Catering, etc.)
  • Holds team accountable for guest service scores impacted by the sales team across both locations
  • Always follows company policies and procedures
  • Other duties as assigned by supervisor or management

See also

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