Dy Manager-Direct Sourcing

The Direct Sourcing function plays a critical role in strengthening direct customer acquisition engine by driving high-quality lead generation, nurturing prospects through the sales funnel, and ensuring superior conversion outcomes.

The role is responsible for owning the complete direct conversion journey-from prospect identification and outreach to site visit generation and seamless closure-while ensuring operational excellence, accountability, and an enhanced customer experience across every touchpoint.

Key Responsibilities

1. Outbound Calling & Lead Outreach

• Drive proactive outreach to potential customers through outbound calling initiatives
• Engage prospects from purchased databases, sourced leads, and internal lead pools
• Qualify prospects based on defined business parameters
• Build and maintain a robust pipeline of potential customers through continuous engagement

2. Site Visit Generation

• Drive walk-ins and scheduled site visits through strategic prospect nurturing

3. Booking Conversion

• Drive sales closures from directly sourced leads
• Work closely with the site sales closing team to improve conversion ratios

4. BTL & Corporate Activations

• Plan and execute on-ground activation initiatives
• Drive corporate outreach programs and engagement activities
• Generate qualified leads through strategic BTL interventions

5. Direct Conversion Pipeline Ownership

• Act as the custodian of the entire direct sourcing and conversion funnel

6. Prospect Relationship Management

• Serve as the seamless bridge between prospects and the sales closing team

7. Funnel Accountability & Performance Management

• Drive end-to-end ownership of direct sourcing outcomes

Key Performance Indicators (KPIs)

• Outbound connect rate
• Qualified lead generation
• Site visit generation ratio
• Site visit to booking conversion
• Booking contribution through direct sourcing
• Activation-to-lead conversion efficiency

Preferred Experience

• Experience in residential real estate sales / direct sales / lead conversion .
• Strong exposure to outbound calling and customer acquisition
• Experience in BTL activations and corporate outreach preferred
• Proven track record in driving closures and conversion-led performance