Dy Manager-Sales

<p class="MsoNormal"><br /></p><p class="MsoNormal">The Direct Sourcing function plays a critical role in strengthening direct customer acquisition engine by driving high-quality lead generation, nurturing prospects through the sales funnel, and ensuring superior conversion outcomes.</p><p></p><p class="MsoNormal">The role is responsible for owning the complete direct conversion journey-from prospect identification and outreach to site visit generation and seamless closure-while ensuring operational excellence, accountability, and an enhanced customer experience across every touchpoint.</p><p></p><p class="MsoNormal" style="margin-bottom:12pt;"></p><p> </p><b>Key Responsibilities</b><p class="MsoNormal">1. <b>Outbound Calling & Lead Outreach</b></p><p></p><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Drive proactive outreach to potential customers through outbound calling initiatives<p></p></li> <li class="MsoNormal">Engage prospects from purchased databases, sourced leads, and internal lead pools<p></p></li> <li class="MsoNormal">Qualify prospects based on defined business parameters<p></p></li> <li class="MsoNormal">Build and maintain a robust pipeline of potential customers through continuous engagement<p></p></li> </ul><p class="MsoNormal">2. <b>Site Visit Generation</b></p><p></p><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Drive walk-ins and scheduled site visits through strategic prospect nurturing<p></p></li> </ul><p class="MsoNormal">3. <b>Booking Conversion</b></p><p></p><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Drive sales closures from directly sourced leads<p></p></li> <li class="MsoNormal">Work closely with the site sales closing team to improve conversion ratios<p></p></li> </ul><p class="MsoNormal">4.<b> BTL & Corporate Activations</b></p><p></p><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Plan and execute on-ground activation initiatives<p></p></li> <li class="MsoNormal">Drive corporate outreach programs and engagement activities<p></p></li> <li class="MsoNormal">Generate qualified leads through strategic BTL interventions<p></p></li> </ul><p class="MsoNormal">5.<b> Direct Conversion Pipeline Ownership</b></p><p></p><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Act as the custodian of the entire direct sourcing and conversion funnel<p></p></li> </ul><p class="MsoNormal">6. <b>Prospect Relationship Management</b></p><p></p><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Serve as the seamless bridge between prospects and the sales closing team<p></p></li> </ul><p class="MsoNormal">7. <b>Funnel Accountability & Performance Management</b></p><p></p><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal" style="margin-bottom:12pt;">Drive end-to-end ownership of direct sourcing outcomes<p></p></li> </ul><p class="MsoNormal"><b>Key Performance Indicators (KPIs)</b></p><p></p><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Outbound connect rate<p></p></li> <li class="MsoNormal">Qualified lead generation<p></p></li> <li class="MsoNormal">Site visit generation ratio<p></p></li> <li class="MsoNormal">Site visit to booking conversion<p></p></li> <li class="MsoNormal">Booking contribution through direct sourcing<p></p></li> <li class="MsoNormal">Activation-to-lead conversion efficiency<p></p></li> </ul><p class="MsoNormal"><b>Preferred Experience</b></p><p></p><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Experience in residential real estate sales / direct sales / lead conversion <p></p></li> <li class="MsoNormal">Strong exposure to outbound calling and customer acquisition<p></p></li> <li class="MsoNormal">Experience in BTL activations and corporate outreach preferred<p></p></li> </ul><p> <span style="font-size:11pt;font-family:Aptos, sans-serif;">Proven track record in driving closures and conversion-led performance</span></p>