E-Commerce Analyst Manager
Role Purpose
Support the Ecommerce organization by providing data-driven insights that accelerate growth across online channels. Analyze performance across customers, platforms, brands and categories, and translate findings into actionable recommendations that support commercial decision-making, GMV growth and market share gains.
Main Responsibilities
Analytics & Reporting
Manage and continuously enhance Ecommerce reporting and analytics capabilities to ensure accurate, timely and actionable business information.
Own the maintenance, integration and continuous improvement of local Ecommerce dashboards and data sources, including enabler dashboards, Kalodata, Kabana, Seller Centers, Yidrone and Power BI, ensuring reliable and real-time performance visibility across the Ecommerce business.
Maintain high standards of data quality, consistency and reporting accuracy, while driving improvements in reporting efficiency, automation and analytics capabilities. Support the development of a stronger data-driven culture across the Ecommerce organization.
Business Planning & Performance Management
Monitor business performance, market trends, category developments, platform evolution and competitor activities to identify emerging opportunities, risks and growth drivers.
Track key performance indicators and provide insights and recommendations to support achievement of commercial objectives across customers, brands and channels.
Play an active role in monthly business reviews by evaluating performance, highlighting key opportunities and risks, and supporting the development of action plans that drive business growth and execution excellence.
Support forecasting, annual business planning and performance management processes through business analysis, performance evaluation and insight generation.
Qualifications
Master's Degree or Bachelor's Degree in Marketing, Business Administration, or related fields.
At least 5-7 years of experience in marketing, sales, or trade marketing roles.
Extensive knowledge of available data sources in the marketplace with practical experience in developing insights from unstructured data.
Ability to work independently with some guidance from senior leadership or business functions.
Experience in the CPG marketing sector is preferred.
Experience in the eCommerce analytics domain.
Proficient use of Nielsen and other data tools, with the ability to analyze data, draw insights, and propose actionable recommendations.
Strong command of English, both spoken and written.
Good computer literacy.