E-Commerce and Sales Channels Officer
Description
General Objective
The E-Commerce & Sales Channels Officer manages
and develops the e-commerce platforms and sales channels of La Boutique Sociale
and Inventi Studio, contributing to increased sales, improved customer
experience, expanded commercial partnerships, and sustainable business growth
to ensure accurate product information, efficient online sales operations, and
the development of new commercial opportunities, in coordination with the
relevant internal teams in alignment with arcenciel’s mission and values.
General Tasks
1. E-Commerce & Website Management
- Manage and regularly update the La Boutique Sociale and Inventi Studio
websites, ensuring content, prices, and stock levels are accurate at all times.
- Upload new products with high-quality photographs, engaging and
search-friendly descriptions, accurate prices, and complete product information
(sizes, measurements, materials, condition, and care).
- Coordinate with the photographer to receive, select, organize, and
prepare product images for online publication.
- Take product photographs when needed and use AI and photo-editing tools
to enhance product presentation responsibly, without misrepresenting the
colour, condition, or quality of items.
- Create and update website banners, product categories, collections, and
promotional sections to improve navigation and the customer experience.
- Keep online stock synchronized with stores and events, promptly removing
or marking sold items, particularly unique second-hand, vintage, and upcycled
pieces.
- Coordinate with the Operations team on online order processing,
delivery, exchanges, and returns, and follow up on order-related customer
inquiries.
- Regularly test the
websites (checkout, payment, links, and mobile display) and report technical
issues to the relevant service provider.
2. Online Sales Channels & Marketplace Management
- Manage product listings across external marketplaces, partner websites,
social commerce channels (e.g., Instagram and Facebook Shops, WhatsApp Business
catalogue), and other online sales platforms.
- Select, prepare, photograph, describe, and upload suitable products for
each channel according to its requirements and audience.
- Coordinate product placement and collaborations with external platforms
and online retailers.
- Monitor product availability, pricing consistency, listing quality, and
sales performance across all channels.
- Identify and assess new
online marketplaces and digital platforms that could expand the brands' reach
and generate additional revenue, including their commission and logistics
terms.
3. Sales Growth & Commercial Development
- Identify opportunities to drive customer traffic to the websites,
stores, and sales events.
- Propose promotional campaigns, product launches, seasonal offers,
bundles, and other sales initiatives in coordination with the Marketing &
Communication team.
- Coordinate website announcements, promotional updates, and sales
campaigns with the Content Creator & Social Media Officer and other
relevant teams.
- Track key sales indicators such as revenue per channel, number of
orders, average order value, conversion rate, best- and slow-selling items, and
returns.
- Prepare a monthly sales
report highlighting performance by channel, new opportunities, challenges, and
recommendations for growth.
4. Partnerships, Networking &
New Sales Opportunities
- Identify and develop relationships with potential retail partners,
concept stores, boutiques, online platforms, businesses, and other relevant
organizations.
- Build partnerships that enable the brands' products to be sold,
displayed, or promoted through new outlets and sales channels.
- Initiate and follow up on collaborations, pop-ups, consignment
opportunities, and joint promotional activities.
- Present the brands and their products professionally to potential
partners and negotiate collaboration terms (e.g., consignment, commission,
pop-up conditions) within the organization's approved framework, referring
final agreements for approval.
- Maintain an updated database of contacts, partnership opportunities,
agreed terms, and follow-up actions.
- Proactively develop a
network of contacts that contributes to business development, brand visibility,
and sustainable sales growth.
5. Events, Pop-Ups & Exhibitions
- Identify suitable events, markets, and venues to showcase and sell the
brands' products.
- Participate in exhibitions, markets, pop-ups, and other sales-related
events.
- Coordinate with internal teams to prepare products, pricing, displays,
and promotional materials.
- Track stock and sales during events and reconcile them with the
Operations team afterwards.
- Engage with potential customers, partners, and collaborators, and
collect customer contacts (with their consent) to grow the customer base.
- Follow up with contacts made during events to convert networking
opportunities into sales and partnerships.
6. Responsible
Communication & Alignment with arcenciel’s Values
- Ensure that all commercial
communications align with arcenciel’s mission, values, and communication
guidelines.
- Promote sustainability,
reuse, circular economy, and social impact through accurate, transparent, and
responsible communication.
- Use inclusive and respectful language and ensure that product
descriptions, visuals, and promotional claims are accurate and not misleading.
- Job Constraints: Occasional evening and
weekend work during events, markets, and pop-ups; travel within Lebanon;
handling and transporting products and display materials.
- Tools, Software used: E-commerce website back-office (e.g., Zyda),
marketplace and partner platforms, Meta Business Suite / Commerce Manager,
WhatsApp Business, Excel or Google Sheets, Canva, photo-editing and AI-powered
tools for product presentation and image enhancement, and photography equipment
or smartphone cameras.
- Workplace: Sed el Bauchrieh, with field work at events,
markets, pop-ups, and partner locations.
- Working Schedule: 15 days/ Month (Part Time), 8 hours per day.
Requirements
Skill set and competencies
Education and Experience Bachelor's degree or relevant diploma in Business Administration, Marketing, E-Commerce,
Sales, Digital Marketing, or a related field. In additional to 1-3 years of experience in in e-commerce, online sales, business
development, sales coordination, or digital retail. |
