E-Commerce Business Analyst
Key Responsibilities
Analyze marketplace performance across GMV, traffic, conversion, orders, AOV, ROI, and profitability.
Analyze growth performance across platforms such as Shopee, TikTok Shop, Lazada, Tokopedia, and other relevant marketplaces.
Identify key drivers of marketplace growth and areas for improvement.
Develop sales forecasts, growth projections, and investment scenarios.
Determine the level of investment required to achieve specific GMV and growth targets.
Analyze the effectiveness and ROI of marketplace ads, promotions, vouchers, affiliate, live commerce, campaign participation, and other commercial investments.
Evaluate the relationship between investment, traffic, conversion, and sales growth.
Provide recommendations on budget allocation and investment priorities across marketplaces.
Monitor actual performance vs. target and provide clear explanations of key variances.
Prepare regular business reviews and management reports with clear commercial insights.
Work closely with E-commerce, Commercial, Finance, Marketing, and Marketplace teams to translate data into actionable business strategies.
Requirements
Minimum 3 years of experience in E-commerce / Marketplace, preferably in a commercial, business analysis, strategy, or planning role. (Its a Must)
Bachelor's degree in Business Analytics, Business Management, Statistics, Economics, Marketing, Industrial Engineering, or a related field
Hands-on experience working with major marketplace platforms, preferably Shopee and/or TikTok Shop.
Strong understanding of marketplace business models, campaign mechanics, traffic, conversion, promotions, ads, affiliate, and live commerce.
Strong analytical skills with the ability to connect marketplace data to business growth and investment decisions.
Strong Excel / Google Sheets skills. Experience with Power BI, Tableau, or other data visualization tools is a plus.
Experience in forecasting, budgeting, ROI analysis, and commercial planning.
Able to turn complex data into clear business insights and actionable recommendations.
Strong communication skills and comfortable presenting analysis to management