E-Commerce & Digital Marketing Coordinator

E-Commerce & Digital Marketing Coordinator

Position: E-Commerce & Digital Marketing Coordinator
Employment Type: Full-Time
Department: Marketing / E-Commerce
Reports To: Owner / Management

Position Summary

We are looking for a motivated, organized, and creative E-Commerce & Digital Marketing Coordinator to help manage and grow our online presence across multiple websites, e-commerce marketplaces, and social media platforms.

This is a hands-on position for someone who is comfortable working with websites, product listings, Amazon, eBay, social media, blogs, basic graphic design, and video content.

The ideal candidate is someone who can take direction but also work independently, identify things that need improvement, and continually help us improve our websites, product listings, content, and overall digital presence.

Key Responsibilities

Website & E-Commerce Management

• Add new products to company websites.
• Update existing products, descriptions, specifications, images, pricing, and categories.
• Maintain accurate and consistent product information across multiple websites.
• Improve product titles and descriptions for customers and search engines.
• Create and update website categories and landing pages.
• Identify outdated information, broken links, missing images, and other website issues.
• Assist with basic SEO improvements.
• Help improve website navigation and the overall customer experience.
• Upload product images, documents, specification sheets, and videos.
• Assist with promotions, banners, featured products, and website updates.

Amazon & eBay

• Create and maintain product listings on Amazon and eBay.
• Update product titles, descriptions, images, pricing, and specifications.
• Improve listings for better search visibility and conversion.
• Monitor listings for errors, missing information, or suppressed products.
• Help organize product variations, SKUs, categories, and product information.
• Research competing listings and identify opportunities to improve ours.
• Assist with marketplace promotions and new product launches.
• Maintain consistent branding and product information across marketplaces.

Blogs, SEO & Content

• Assist with writing, editing, formatting, and publishing company blog articles.
• Update older blog articles with current information, images, links, and keywords.
• Research topics that potential customers are searching for.
• Help create educational content around our products, industries, and applications.
• Assist with basic keyword research and search engine optimization.
• Create internal links between articles, products, and important website pages.
• Help turn technical product information into easy-to-understand customer content.

Social Media

Help create and manage content for platforms such as:

• LinkedIn
• Instagram
• Facebook
• YouTube
• TikTok and other relevant platforms

Responsibilities include creating posts, product spotlights, educational content, promotions, short videos, industry information, customer applications, and behind-the-scenes manufacturing content.

The coordinator will also help maintain a regular content calendar and schedule posts consistently.

Video & Creative Content

• Help plan, record, edit, and publish short-form and long-form videos.
• Create product demonstration videos.
• Create how-to and educational videos.
• Film products, equipment, manufacturing processes, and customer applications.
• Turn longer videos into shorter clips for social media.
• Add basic titles, captions, graphics, music, and branding to videos.
• Upload and optimize videos for YouTube and social media.
• Help develop ideas for new video and marketing content.

Marketing Support

• Assist management with digital marketing projects.
• Help create email marketing content and promotions.
• Assist with product launches and promotional campaigns.
• Research competitors and industry trends.
• Help create digital flyers, advertisements, product graphics, and promotional materials.
• Maintain organized digital files for product images, videos, specifications, and marketing materials.
• Look for new opportunities to generate traffic, leads, and online sales.