E-Commerce Live Streamer
Summary
Hosts daily live-selling sessions on e-commerce platforms, presenting products, engaging viewers, and driving sales while collaborating with marketing teams.
About the Role
We are looking for an engaging and confident E-Commerce Live Streamer to host daily live-selling sessions. You will be the face of our brand during livestreams — showcasing products, driving sales, and building a loyal, interactive community of viewers in real time.
Key Responsibilities
* Host live-selling broadcasts on E-Commerce platforms for scheduled sessions (typically 4–6 hours per stream), presenting and demonstrating products persuasively.
* Plan stream content and scripts in advance, including product highlights, promotions, and flash-sale segments.
* Engage viewers in real time — responding to comments, answering questions, and encouraging purchases and follows.
* Collaborate with the marketing and merchandising teams to align streams with campaigns, new launches, and inventory priorities.
* Monitor live performance metrics (views, engagement, conversion, GMV) and adjust delivery to improve results.
* Maintain an appealing on-camera presence, including lighting, framing, and set styling for each session.
* Stay current on trends, platform features, and competitor livestreams to keep content fresh.
* Ensure all product claims and promotions comply with company guidelines and E-commerce platforms policies.
Requirements
* Prior experience as a livestreamer, host, sales presenter, or similar on-camera role (TikTok Shop or e-commerce livestreaming preferred).
* Confident, articulate, and comfortable performing on camera for extended periods.
* Strong sales and persuasion skills, with the ability to think on your feet and handle live audience questions.
* Good command of spoken English, Chinese and Malay (depending on target audience).
* Familiarity with TikTok Shop, TikTok Live features, and basic livestream equipment.
* Available to work evenings, weekends, or rotating shifts as livestream schedules require.
* A genuine interest in the products/category and in building an online community.
Nice to Have
* An existing TikTok following or track record of livestream sales performance.
* Experience with basic video/audio equipment setup and OBS or similar streaming tools.
* Background in retail, fashion, beauty, or FMCG sales.