E-Commerce Marketing Executive

Responsibilities:

· Plan and execute all web, SEO/SEM, marketing database, e-mail, social media and display advertising campaigns.

· Designs, build and maintain our social media presence.

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

· Identify trends and insights, and optimize spend and performance based on the insights.

· Brainstorm new and creative growth strategies.

· Plan, execute, and measure experiments and conversion tests.

· Collaborate with internal teams to create landing pages and optimize user experience.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Instrument conversion points and optimize user funnels.

· Collaborate with agencies and other vendor partners.

· Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate.

BM/MS Degree in Marketing or a related field.

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

Must be Advanced Proficiency in Excel.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Experience in optimizing landing pages and user funnels.

Experience with A/B and multivariate experiments.

Solid knowledge of website analytics tools (e.g. Google Analytics, Omniture, WebTrends).

Working knowledge of ad serving tools (e.g. DART, Atlas).

Working knowledge of HTML development and constraints.

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.

All your information will be kept confidential according to EEO guidelines.