e-Commerce Marketing Manager

Ecommerce Marketing Manager, China

The Ecommerce Marketing Manager will work alongside the online team to meet revenue and new customer acquisition targets. They will bring a keen understanding of e-commerce in China, best practices in executing campaigns and develop recommendations to improve website content, customer engagement and conversion on the Parallels website. This is a very hands-on role and requires the candidate to be self-driven and ability to execute.

Responsibilities

• Define and execute marketing and demand generation programs to drive awareness in Chinese market
• Develop and execute regional promotional online campaign
• Analyze website traffic metrics; identify opportunities to increase conversion rate
• Be the regional expert, and offer insight to leadership on China consumer purchasing behaviors and ecommerce best practices to attract and convert leads/customer
• Review and provide feedback on all regional assets (in-product notifications, emails, paid search landing pages, company website pages, and display advertising)
• Drive all Baidu paid and organic optimization opportunities

Desired Skills and Experience

• 3+ years experience in b2b and b2c e-commerce centric roles
• Outstanding data analysis skills and demonstrated ability to evaluate performance of marketing campaigns:
• Experience working with standard web analytics tools such as: Adobe SiteCatalyst, Google Analytics
• SEM Experience: working with regional leading search engines such as Baidu(required), Google, Yahoo, Soso, Bing, Youdao
• Ability to think both strategically and tactically
• Excellent written and verbal communications skill
• Action-oriented, results-focused and metrics-drive
• Experience in marketing on retail platforms like TMall is a huge plus
• Conversational and written English Required.

All your information will be kept confidential according to EEO guidelines.