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Acquisition and Prospecting:
- Identify and pursue new e-commerce business opportunities and online sales channels.
- Develop customer acquisition and account expansion strategies for digital partners.
- Prospect and onboard new online retailers, marketplaces, and e-commerce partners.
- Attend relevant industry events, trade shows, customer meetings, and digital commerce events to identify growth opportunities.
- Monitor market trends, emerging e-commerce platforms, and competitive activities.
Active Selling:
- Serve as the primary point of contact for assigned e-commerce customers and digital partners.
- Proactively sell Sennheiser and Neumann products, solutions, and promotional programs.
- Develop and execute annual business plans with customers.
- Conduct detailed account reviews and business planning meetings.
- Present Sennheiser's unique value propositions, product benefits, and growth opportunities.
- Negotiate pricing, promotional investments, online marketing programs, and annual agreements.
- Drive execution of sales strategies aligned with corporate objectives.
- Collaborate with Marketing and Channel teams to maximize campaign effectiveness and product visibility.
Strategic Account Development:
- Develop and cultivate long-term strategic relationships with e-commerce customers.
- Analyze customer business performance and identify growth opportunities.
- Develop account growth plans with measurable financial and operational objectives.
- Recommend assortment, promotional, merchandising, and pricing strategies.
- Build strong relationships with customer stakeholders across sales, merchandising, marketing, and operations teams.
- Monitor and analyze customer KPIs, sales trends, inventory, conversion performance, and market share.
- Analyze competitor activities and emerging market opportunities.
Order Management:
- Monitor order fulfillment and inventory availability.
- Coordinate with Internal Sales Support, Customer Service, and Supply Chain teams to ensure successful order execution.
- Address order-related issues and customer concerns promptly.
- Assist with forecasting and inventory planning discussions.
E-Commerce Business Management:
- Monitor online product assortment, content quality, pricing, and promotional execution.
- Collaborate with customers to optimize product listings and digital merchandising.
- Support new product launches across e-commerce platforms.
- Review sales data and performance analytics to identify opportunities and risks.
- Work with internal teams to ensure alignment between customer plans and company goals.
- Support inventory planning and forecasting activities with customers.
Customer Service:
- Maintain a high level of customer satisfaction through proactive account management.
- Resolve customer concerns and escalate issues as necessary.
- Coordinate with internal support functions to address customer needs.
Administration:
- Document customer activities, opportunities, forecasts, projects, and sales pipeline activities in CRM systems.
- Maintain accurate account records and customer business plans.
- Prepare regular sales reports, forecasts, and business reviews.
- Monitor assigned KPIs and provide recommended actions to improve performance.
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