E-Mail Marketing Specialist
Minimum Requirements:
- Degree (Communications / Marketing)
- 5 years
- Business to Consumer marketing
- Experience in international markets
- Experience with customer journey strategy development, reporting and implementation with a focus on emails
Skills and Knowledge (essential):
- Customer journey strategy development
- Customer journey implementation, testing and reporting
- Data analysis
- Customer journey insight generation and optimizations
- GA4 (Google Analytics 4)
- Marketing Cloud (Salesforce marketing tool)
- MailChimp
- Competitor analysis
- Proficient in Google Suite
- Copywriting
- Content creation
- Campaign management
- Optimizing lead conversion
Responsibilities:
- Develop and coordinate full funnel customer journeys strategies and manage the implementation thereof on the relevant platforms.
- Monitor and optimize journeys to achieve set KPI targets.
- Actively support management to build out CRM strategies guided by market and competitor insights and historic performance.
- Assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly.