E-Merchandising & Analytics Specialist

Shiseido, a worldwide Beauty Company leader in the cosmetic industry with a great variety of prestigious brands in its portfolio, is happy to announce a new job opportunity within the Italy Sales team, located in Milan.

We are currently looking for an e-Mercnahdising & Analytics Specialist who will be directly reporting to Italy e-Retail Manager. Details are as follows:

E-MERCHANDISING & ANALYTICS SPECIALIST

MISSION

The role drives digital merchandising excellence through the optimization of product visibility, content quality, SEO/GEO performance, and digital shelf execution. By leveraging data-driven insights and close collaboration with internal and external stakeholders, the E-Merchandising Specialist contributes to delivering a best-in-class online shopper experience and maximizing brand performance across pure players and e-retailers. This role is ideal for candidates with experience in e-commerce, digital merchandising, or online environments, combining strong analytical capabilities with a passion for digital excellence.

MAIN RESPONSIBILITIES

Digital Merchandising Excellence

• Manage digital merchandising activities across e-retailer websites, ensuring content accuracy, completeness, and consistency for both new launches and existing product updates.

• Guarantee flawless execution of PDPs, Brand Pages, taxonomy, imagery, SEO/GEO-optimization, Ratings & Reviews campaigns, UGC, and onsite search optimization.

• Monitor and continuously optimize the digital shelf to maximize visibility, ranking, discoverability, and share of voice across retailer platforms.

• Collaborate closely with retailer, local Marketing and EMEA teams to ensure consistent brand representation, updated assets, and alignment with global guidelines.

Performance Analysis & Insights

• Track and analyze assortment, availability, pricing, PDP completeness, content quality, Ratings & Reviews.
• Monitor stock levels and pricing dynamics across retailers, ensuring the timely delivery of weekly performance reports.
• Generate actionable insights and recommendations aimed at improving product performance, shopper engagement, content quality, and conversion-driving elements.
• Analyze shopper behavior, consumer journeys, R&Rs, and market dynamics across e-retail platforms.
• Monitor competitors, category trends, and industry best practices to identify opportunities for growth and continuous improvement.

Temporary Visibility & Activation Monitoring

• Coordinate the monitoring and reporting of temporary e-retail activations in collaboration with the intern.
• Measure activation performance and provide post-campaign analysis to support future optimization and investment decisions.

Cross-Functional Collaboration

• Work closely with Key Account Managers, Commercial, Marketing, Supply Chain, and Digital teams.
• Build strong relationships with retailer e-commerce teams to enhance execution quality, identify growth opportunities, and strengthen brand equity.
• Support the development of best practices, tools, and processes that drive excellence in digital merchandising across the organization.

SKILLS & COMPETENCIES

• Master's degree in Marketing, Business Administration, Economics, Data Analytics, or a related field.
• Minimum 3-4 years of experience in e-commerce, digital merchandising, or online environments.
• Experience working with e-retailers, marketplaces, or digital commerce platforms is a strong plus.
• Strong analytical mindset with advanced proficiency in Excel and experience using reporting tools, dashboards, or data visualization platforms.
• Solid understanding of digital merchandising principles, e-retail SEO/GEO, search optimization, and online consumer behavior.
• Detail-oriented, highly organized, and able to manage multiple priorities in a fast-paced environment.
• Team player with the ability to work effectively across functions and external partners.
• Fluency in Italian and English.
• Alignment with Shiseido's TRUST 8 Working Principles: Think Big • Take Risks • Be Hands On • Collaborate • Be Open • Act with Integrity • Be Accountable • Applaud Success

WHAT WE OFFER

The salary range for this position is €36,000 to €40.000 gross annual base salary. The final compensation package will be determined based on the candidate's qualifications, skills, and experience, while maintaining internal equity and consistency.