Early Talent - 2025 - Marketing - Strategy Internship
Role Specific Information
The Marketing team works to understand company product and service priorities as well as our customer’s mindset and top priorities; we then develop and execute strategies to communicate the value of relevant Kohl’s products and services to the right customers in the most efficient and profitable way possible. Marketing is centered on customer needs. After understanding what drives customer decisions we build strategy to be impactful for customers. Then we execute media, creative and promotional strategies that align with what’s important to customers.Job Description
ACCOUNTABILITIES
BRAND & CREATIVE MARKETING INTERN
Assist in development of Kohl's Brand storytelling and promotional experiences for our customers.
Work collectively with creative partners to bring Kohl's brands to life!
ADDENDUM
COPYWRITING INTERN: :
Leverage storytelling as well as story creation
Translates strategy into creative solutions
Adheres to standard copy practices and Kohl’s brand voice guidelines
Works closely with art directors, designers, strategy and merchant partners to develop compelling content
Attends relevant meetings & presents project work at creative reviews with marketing leaders
Responsible for editing copy to reflect changes from requests and reviews
Knows the status of each project and ensures milestones and deadlines are met
DESIGN INTERN:
Execute overarching design (look & feel) in conjunction with copy
Solves creative challenges and builds creative that delivers on business objectives and strategy
Implements projects within established creative vision
Collaborates with Marketing partners on all projects as necessary to develop creative solutions
Captures customer needs across all channels and aspects of creative design
Reviews all stages of project with Art Director/Manager
Prepares creative presentation materials.
Presents and reviews all creative to/with Art Director/Manager
Collaborates with Project Management to keep project on schedule and assists with timeline development
Maintains job notes on critical design details for future reference
VISUAL PRESENTATION DESIGN INTERN:
Design and develop highly creative fixture and visual solutions for Kohl’s stores and/or Kohl’s Corporate
ART PRODUCTION INTERN:
Deliver consistent and cost-effective creative solutions to produce omni-channel marketing initiatives through photography and video
__________________________
MARKETING STRATEGY INTERN
Interpret and synthesize data and insights to contribute to projects that drive traffic to our stores and website
Develop and recommend data-driven strategies to marketing decision makers
Activate new marketing tactics and/or processes (leave your mark with "real" work experience)
Contribute to the creation and execution of cross-channel brand, digital, and event marketing plan
__________________________
MARKETING ANALYTICS INTERN
Synthesize large quantities of data
Measure the effectiveness of tactics in market
Provide reports and insights to leadership that guide marketing decision makers
QUALIFICATIONS
BRAND & CREATIVE MARKETING INTERN
Successful at balancing creative ideation with strategic thinking
Passionate about creating unique experiences for our customers through visuals and storytelling
Creative problem solver
Work with a sense of urgency and are comfortable with change ambiguity
Innovative thinker and problem solver
Collaborative with peers and leaders
Results-oriented
ADDENDUM
COPYWRITING INTERN:
Demonstrated copywriting ability (as demonstrated by portfolio)
Studying English, journalism, communications or related subject
Superior grasp of grammar and style
Strong ideation and communication skills
Self Starter
DESIGN INTERN:
Graphic Design or equivalent major required
Strong understanding of layouts, typography, composition, color and other graphic design fundamentals
MAC proficiency in: Adobe InDesign, Adobe Photoshop, Adobe XD, Adobe Illustrator, Adobe Acrobat
Demonstrated ability to present creative ideas in a professional manner
Good organization, time management and multitasking capabilities
Effective verbal and written communication skills
VISUAL PRESENTATION DESIGN INTERN:
Major in Visual Merchandising, Marketing, Architecture, Merchandising or other applicable fields. Must have experience in Sketch-up, Inventor and Adobe Creative Suite
ART PRODUCTION INTERN:
Major in Communications, Journalism, Theater, Marketing Management, Event Planning, Broadcast, Project Management, Public Relations or other applicable fields
__________________________
MARKETING STRATEGY INTERN
Curious and willing to ask questions
Strong written and verbal communication skills (we want to hear your thoughts!)
Creative problem solver
Work with a sense of urgency and are comfortable with change and ambiguity
Analytical and strategic thinker
Collaborative with peers and leaders
Results-oriented
Manage complex initiatives
Forward thinking, problem solver
__________________________
MARKETING ANALYTICS INTERN
Can synthesize complex data so it's easy to understand
Analytical and strategic thinker
Proactive problem solver
Curious and collaborative
Work with a sense of urgency and are comfortable with change and ambiguity
Collaborative with peers and leaders
Results-oriented
Excellent verbal and written communication, analytical and problem-solving skills, time management and creative thinking skills
ADDENDUM
MARKETING ANALYTICS INTERN - MBA
Master’s Degree or PhD in the hard sciences, computer science, engineering or other applicable field