Eats365｜資深整合行銷企劃 Senior Marketing Specialist

【Requirements】
1. 至少3年行銷相關工作經驗
2. 目標導向且主動，兼顧效率與品質，高度掌握時程進度並主動溝通與回報
3. 具社群媒體操作及文案撰寫經驗
4. 具數據分析能力，注重決策過程與細節
5. 創新的企劃能力，出色的溝通和寫作技能，能夠清晰、簡潔地傳達複雜概念
6. 能夠成功同時處理多項任務並根據項目優先順序進行管理
7. 具備獨立工作、自我管理以及團隊合作的能力

【Responsibilities】
1. 負責香港與台灣市場
2. 策劃產品功能推廣，從0到1、從線上到線下的整合行銷執行與分析（包含但不限於：社群營運、KOL/KOC合作。
3. Eats365對外的行銷活動(如：講座、展覽、線下活動)規劃與執行。
4. 負責社群媒體與線上內容的管理與互動。
5. 文案撰寫與素材發想，並透過A/B Test的數據不斷改善行銷表現。
6. 與攝影企劃師協作，規劃與監製不同形式的影片系列主題，採訪並產出高品質影音內容。
7. 支援線上行銷活動：策劃線上主題式活動頁面的製作與行銷宣傳。

【加分條件】
1. 會粵語
2. 對餐飲有高度興趣
3. 善用數據分析能力
4. 英文聽說讀寫能力佳
5. 有操作數位廣告的經驗

【面試流程】
● 投遞履歷（請附上作品集）
● 人資電話訪談（10-15分鐘）
● 正式面試

▋ Job Overview
We are looking for a data-driven and creative Senior Marketing Specialist to lead our integrated marketing efforts across the Taiwan and Hong Kong markets. In this role, you will be the driving force behind our product growth—from features launches to executing high-impact O2O (Online-to-Offline) strategies. If you are a proactive communicator who thrives in a fast-paced environment and has a passion for the F&B tech industry, we want to hear from you.

▋ Key Responsibilities
● Integrated Campaign Execution: Lead end-to-end product promotion and integrated marketing strategies (O2O) from concept to analysis. This includes social media operations, KOL/KOC collaborations, and performance tracking.
● Event Planning & Management: Organize and execute Eats365’s external marketing initiatives, including seminars, industry exhibitions, and offline brand activations.
● Content & Community Growth: Manage social media platforms, foster community interaction, and maintain a consistent brand voice across regional markets.
● Copywriting & Optimization: Craft compelling copy and creative concepts. Utilize A/B testing and data insights to continuously iterate and improve marketing performance.
Video Production Supervision: Collaborate with videographers to plan, script, and oversee the production of high-quality video series and interview content.
Digital Campaign Support: Design and execute online themed campaigns and landing pages to drive lead generation and user engagement.

▋ Requirements
● Experience: Minimum of 3 years of experience in marketing or a related field.
● Drive & Ownership: Goal-oriented and proactive. Ability to balance efficiency with quality while maintaining a high level of project ownership and reporting.
● Communication: Exceptional communication and writing skills, with the ability to translate complex product concepts into clear, engaging messages.
● Analytical Mindset: Strong data analysis skills with a focus on detail and evidence-based decision-making.
● Multitasking: Proven ability to manage multiple projects simultaneously and prioritize tasks effectively under tight deadlines.
● Soft Skills: A self-starter capable of working independently, yet a collaborative team player who excels in a dynamic environment.

▋ Preferred Qualifications (Bonus)
● Industry Passion: A strong interest in the F&B (Food & Beverage) or SaaS industry.
● Technical Savvy: Proficiency in digital advertising platforms (Meta Ads, Google Ads, etc.) and advanced data analytics tools.
● Language: High proficiency in written and spoken English (essential for regional collaboration).