EC Department Manager

Job Summary:
The primary responsibility of the eCommerce Manager is to align all our brands’ channel strategy to
deliver brands priorities, from topline to bottom line. The eCommerce Manager ensures proper strategy &
planning, establishing JBPs with Pure players and identifying growth opportunities within own D2C
website and the channels, along with planning and being part of the eCommerce roadmap for the best
online consumer journey

Key Responsibilities:
1. Lead a 20 people’s team to deliver outstanding online shopper experience and achieve the goal.
2. Develop and implement eCommerce strategies to drive sales and growth
3. Forecast the topline, get alignment with the brands, and identify the strategy how to achieve it.
4. Manage relationship with pure players, negotiate favorable terms, placement and promotion
activities.
5. Manage the D2C brand sites and work closely with the brands & digital marketing team to optimize
the conversion rate to achieve KPI. Continuously optimize customer experience to improve NPS.
6. Manage budgets and resources for eCommerce initiatives aligning with the brands
7. Stay updated on digital trends and implement innovative solutions
8. Implement new pilot test initiated by region or headquarter and to share the practices.
9. Oversee eCom operations from end to end process, and coordinate with supply chain, Finance and It
team to ensure seamless operation, including logistics, sales reconciliation, stock transfer, system
connection, and the security.