Ecommerce and Marketing Executive

Primary Responsibilities

1. Create new product listings across e-commerce platforms and company websites, including:

* Taking and editing product photographs

* Writing engaging product descriptions

* Setting product specifications and pricing

* Ensuring listings are accurate and SEO-friendly

2. Maintain and update existing product listings, including:

* Updating product images, descriptions and specifications

* Price monitoring and adjustments

* Stock status updates

* Correcting listing errors and improving content

3. Manage marketplace campaigns (1–2 campaigns per month) on platforms such as Lazada, Shopee and other marketplaces by:

* Preparing promotional listings

* Setting campaign prices

* Creating vouchers, bundles and promotional mechanics

* Monitoring campaign performance

4. Plan and execute marketing campaigns for The Liquor Shop and The Whisky Shop, including:

* Seasonal promotions

* New product launches

* Festive campaigns

* Clearance sales

* Customer engagement initiatives

5. Create marketing content, including:

* Taking and editing product photos and videos

* Designing promotional posters, banners and digital marketing materials

* Writing marketing copy for websites, marketplaces and social media

* Creating and scheduling social media content

6. Assist in organising and promoting whisky, spirits and wine masterclasses, tasting events and roadshows, including:

* Assisting in creating event pages and promotional materials

* Helping manage registrations and attendee communications

* Assisting with post-event follow-up

7. Conduct market and competitor research, including:

* Competitor price checks

* Promotion monitoring

* Product trend analysis

* Recommending pricing and campaign strategies

8. Monitor sales and campaign performance by:

* Tracking sales results

* Reviewing campaign effectiveness

* Preparing basic sales and marketing reports

* Recommending improvements based on data

9. Perform other ad hoc duties related to sales, marketing, e-commerce and business operations as assigned.