Ecommerce Catalog Manager

Position Overview:

Johnson Fitness & Wellness (JFW), the nation’s largest and fastest-growing specialty fitness retailer, is seeking an accomplished Ecommerce Catalog Manager responsible for the operational management of the ecommerce product catalog across a portfolio of brands and categories. This role will coordinate the structure, pricing, promotional execution, and ongoing optimization of the product assortment to ensure accurate representation, competitive positioning, and revenue growth across ecommerce properties.

This individual serves as the central coordinator of catalog architecture, pricing integrity, promotional pricing and codes, and assortment expansion, partnering closely with internal teams, and external brand partners. The role ensures products are merchandised effectively, priced competitively in the market, and supported by accurate data and reporting to inform business decisions. The role will report to the Ecommerce Business Manager.

Responsibilities:

Catalog Architecture & Merchandising Structure

· Manage catalog structure, taxonomy, and hierarchy across all ecommerce sites

· Ensure consistent and scalable organization of brands, categories, subcategories, and attributes

· Define and maintain category and brand architecture to support discoverability, SEO, and conversion

· Ensure products are correctly categorized, tagged, and attributed across platforms

· Partner with UX / Site teams to improve navigation and on-site merchandising logic

· Manage ongoing catalog hygiene, including product lifecycle changes, launches, and retirements

· Establish standards and documentation for catalog setup and maintenance across sites

Pricing Strategy & Price Integrity

· Manage pricing accuracy, consistency, and competitiveness across the ecommerce portfolio

· Monitor market pricing across Google Shopping, search engines, and competitor retailers

· Identify pricing gaps, MAP considerations, and opportunities for competitive advantage

· Ensure base pricing, sale pricing, and promotional pricing are set correctly and consistently

· Maintain price integrity across brands, bundles, variants, and channels

· Collaborate with leadership to recommend pricing adjustments based on performance and market trends

· Audit pricing regularly to prevent errors, conflicts, or margin erosion

Promotions & Promotional Codes

· Promotional pricing and code execution

· Manage promotional calendars and ensure accurate activation and expiration

· Configure and QA promotional pricing, rules, and exclusions

· Partner with Marketing to align promotions with campaigns and messaging

· Analyze post-promotion performance and effectiveness

Assortment Expansion & Brand Growth

· Support strategic assortment expansion across brands, categories, and modalities

· Evaluate and onboard new brands and products in partnership with leadership

· Ensure new assortments are properly merchandised, priced, and launched

· Track assortment performance and recommend optimization or rationalization

Reporting, Analytics & Performance Insights

· Deliver insights on catalog, pricing, and promotional performance

· Report on performance by category, brand, price point, and promotion

· Analyze the impact of pricing and promotions on revenue, margin, and conversion

· Build recurring reports and dashboards to support decision-making

Cross-Functional Collaboration & Governance

· Serve as the central owner for catalog, pricing, and promotional execution

· Collaborate with developers, merchandizers, and the operations team

· Support ecommerce business managers with portfolio-level best practices

· Establish clear processes and controls for catalog and pricing changes

Marginal Job Functions:

· Support special projects and cross-functional initiatives as assigned

· Other projects as needed.