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Ecommerce Coordinator

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Client Overview

Our client is a growing lifestyle and wall art brand built on Shopify, with a strong focus on design-forward products and a customer experience that converts. They operate at the intersection of creative content and data-driven ecommerce, running active marketing channels across email, Pinterest, Instagram, and TikTok. The team is lean, collaborative, and values proactive thinkers who can identify opportunities and act on them - not just execute tasks. With a clear growth trajectory and a leadership team that invests in its people, this is a brand where high performers gain real ownership and visibility across every layer of the business.

Role Overview

The Ecommerce Coordinator is a versatile, cross-functional role that sits at the heart of ecommerce operations and marketing execution. The Ecommerce Coordinator will own day-to-day Shopify maintenance, performance reporting, email marketing support via Klaviyo, and content coordination across social channels - while proactively surfacing growth opportunities and optimization recommendations. This role is built for someone analytical and creative in equal measure, who thrives in a fast-moving ecommerce environment and wants direct impact on brand performance.

Location

Fully Remote | 9 AM - 5 PM EST

Key Responsibilities

Ecommerce & Shopify Operations

  • Maintain Shopify SKUs, tagging, collections, product pages, navigation, internal linking, and image QA.

  • Support CRO initiatives by identifying friction points in the buyer journey.

  • Assist with landing page updates and ongoing site optimization.

  • Coordinate with external developers for technical Shopify tasks as needed.

Analytics & Reporting

  • Track performance across Shopify Analytics, GA4, Pinterest Analytics, and Klaviyo.

  • Prepare weekly reports covering traffic, conversion, add-to-cart, email, and product metrics.

  • Analyze trends, identify opportunities, and deliver actionable recommendations.

CRM & Email Marketing

  • Support Klaviyo campaign execution, including segmentation, list management, and basic flows.

  • Assist with subscriber growth initiatives and lifecycle marketing campaigns.

  • Provide reporting and optimization recommendations for email performance.

Growth Marketing & Content

  • Support content ideation, creative concepting, and story pillar development.

  • Assist in content execution across Pinterest, Instagram, TikTok, and other channels.

  • Identify opportunities to improve traffic, engagement, email growth, and conversion metrics.

SEO & Content Oversight

  • Implement basic SEO recommendations for product, collection, and blog pages.

  • Optimize meta titles, meta descriptions, alt text, and internal linking.

  • Support agency execution of blogs and check for quality and alignment with brand standards.

Customer Service & Administrative Support

  • Provide light support for customer inquiries and order/shipping questions.

  • Maintain FAQs, SOPs, and internal documentation.

  • Assist in improving the overall customer experience and operational efficiency.

Qualifications - Experience

  • 1-3 years of experience in ecommerce, marketing operations, or digital marketing.

  • Hands-on experience with Shopify - product management, collections, and basic site operations.

  • Working knowledge of Klaviyo for email campaigns, segmentation, and flows.

  • Experience with GA4 for traffic and conversion tracking and reporting.

  • Familiarity with Pinterest, Instagram, and TikTok for content scheduling and performance tracking.

  • Understanding of ecommerce reporting, SEO fundamentals, and content workflows.

  • Experience with Canva or equivalent for basic creative asset support.

Qualifications - Skills

  • Analytical mindset - comfortable working with data to identify trends and recommend actions.

  • Highly organized with strong attention to detail and the ability to manage multiple workstreams simultaneously.

  • Proactive and curious - goes beyond task execution to surface opportunities and improvements.

  • Creative thinker who can contribute to content ideation and brand storytelling.

  • Strong written communication skills for reporting, content, and internal documentation.

  • Reliable and self-directed, capable of working independently in a remote environment.

What Success Looks Like

  • Shopify product catalog and collections maintained accurately and consistently.

  • Metadata and SEO recommendations implemented effectively across product, collection, and blog pages.

  • Weekly KPI dashboards delivered on time with clear, actionable insights.

  • Content, social media, and email campaigns executed with consistency and alignment to brand standards.

  • Growth opportunities proactively identified and recommendations implemented with measurable impact.

Opportunity

This role offers rare, hands-on exposure to every core function of a growing ecommerce brand - from operations and analytics to content, email marketing, and growth strategy. The Digital Marketing & Ecommerce Coordinator will work directly with leadership, have a visible impact on strategic decisions, and build a diverse skill set across Shopify, Klaviyo, SEO, and social media marketing. High performers will have clear pathways to expanded responsibilities, greater ownership, and progression into senior ecommerce, digital marketing, or operational leadership roles. If you are looking for a role where your contributions are seen, valued, and rewarded - this is it.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

What this application asks

ashby

Full Name:, Email:, Resume:, What country will you be working from?

  • Phone Number:
  • What is your level of English proficiency? choose one
  • What's your expected monthly compensation in USD for a 40h/week (full-time) role?
  • What's your expected monthly compensation in USD for a 20h/week (part-time) role? optional
  • Are you available to work 9 AM - 5 PM EST? yes / no
  • Do you have any friends, family members, or personal connections currently working at Scale Army or involved in any of our projects? yes / no
  • Were you referred by a current Scale Army contractor? If yes, please add their full name. written answer · optional
  • Please share a portfolio, website, case study, or examples of eCommerce or digital marketing work you've supported. Where possible, include examples involving Shopify, email marketing, content, SEO, analytics, or measurable growth improvements. written answer
  • How many years of professional experience do you have in eCommerce, marketing operations, digital marketing, or a related role? choose one
  • Tell us about your hands-on experience managing or supporting a Shopify store. What responsibilities have you handled related to products, collections, navigation, landing pages, or website optimization? written answer
  • Describe your experience tracking eCommerce or digital marketing performance. Which tools and KPIs have you worked with, and how have you used performance data to identify or recommend improvements? written answer
  • Tell us about your experience with Klaviyo or similar email marketing platforms. What have you worked on related to campaigns, segmentation, list management, automated flows, or performance optimization? written answer
  • Which of the following do you have hands-on professional experience with? choose any
  • How do you use AI in your work? written answer
  • Did you submit your video using the same email you are entering in this application form? yes / no
  • I’d like to stay in touch! Please send me job opportunities, updates, and relevant news from Scale Army Careers. I can unsubscribe anytime. choose any
  • Are you comfortable with us using your video for marketing purposes (ex: social, web, email, etc.) to help more hiring managers see your application? yes / no

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