Ecommerce & Growth Marketing Manager

We're hiring an Ecommerce & Growth Marketing Manager to own Minut's self-serve revenue channel. You will develop and execute strategies to help customers find and buy Minut, and grow revenue from the customers we already have.

Self-serve is one of our two core growth engines. You'll own the full picture: our online store, our Amazon global presence, our referral and affiliate programme, and the customer marketing and product-led growth (PLG) motions that turn initial sale into a long-term, expanding subscriber.

This is a commercial role with a revenue number; if you're energised by owning a channel end-to-end, from first click to renewal, this is a rare chance to be the lead.

• 5+ years of hands-on ecommerce experience, ideally at a company where the product has both hardware and software/subscription components

• Real Amazon Seller Central experience — you've managed listings, handled account issues, and know how FBA works in practice

• A track record of improving conversion rates with data, not just instinct — you're comfortable in analytics and reporting and know how to run a clean A/B test

• Experience designing and executing customer lifecycle, retention, or upgrade/upsell programmes

• Experience owning a revenue number, not just a project list

• Comfortable working with data — you can build a performance dashboard, interpret cohort data, and make clear decisions from it

• Enough commercial sharpness to challenge assumptions about what's actually driving (or killing) conversion and retention

• AI-native mindset — you're already using AI extensively in your day-to-day work, can build AI agents and automated workflows, and actively look for ways to use AI to scale operations and drive better results

Strong preference for:

• Experience running or growing a referral or affiliate programme

• Familiarity with PLG motions or product-led upsell in a SaaS or hardware/software business

• Familiarity with Chargebee, HubSpot, Customer.io, or similar subscription billing/marketing automation platforms

• Experience at a direct-to-consumer or prosumer brand where hardware and SaaS overlap

• Experience in a scale-up or startup environment where you've had to build from scratch

You're the right fit if:

• You're energised by having a clear revenue goal and the autonomy to go after it

• You default to data, but you're not paralysed without a perfect data environment

• You're a direct communicator who flags blockers early rather than quietly missing targets

• You don't need a large team or elaborate process to get things done

• You think about growth as one connected system — acquisition and expansion — not two separate jobs

• You know how to use AI to automate repetitive processes and scale projects efficiently.