eCommerce Marketing Lead

What is the purpose of this role?

You will lead the end-to-end eCommerce Marketing for all our categories across all platforms, and bring big eComm marketing ideas to life through a performance marketing approach. You will be responsible for providing the thought leadership in e-comm marketing by leveraging understanding of the ecomm channel and by staying abreast of industry trends, emerging technologies, and best practices in performance marketing to drive innovation and maintain a competitive edge

What would be the responsibilities for this role?

Lead the Performance Marketing Strategy

• Responsible for crafting and leading the eCommerce marketing strategy for all our brands and categories

• Oversee all aspects of performance marketing channels, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Amazon Marketing Services (AMS), Flipkart Ads, Purplle Ads, Quick Commerce Ads, and other relevant marketplaces

• Transform consumer insights into action by creating solutions that grow online adoption for our products and convert shoppers into buyers

• Influence the brand positioning, premiumization and go to market strategies through data

• Manage and optimize marketing budgets, ensuring efficient allocation of resources across channels to maximize ROI and achieve performance targets.

• Build and scale cost efficient paid digital campaigns spanning multiple platforms channels and objectives, driving tangible growth through efficiencies

• Set KPIs and build reporting process to measure eComm marketing performance and improve ROAS

Business Delivery

• Lead end to end media planning & marketing budget management

• Operationalize the eComm business strategy by translating brand briefs into category marketing plans across each eRetailer platform whilst keeping shopper centricity at the forefront

• Analyse performance on all spends, campaigns & content performance for the customers

• Leverage data analytics and market insights to identify trends, evaluate campaign performance, and make data-driven recommendations for continuous improvement

• Monitor and report on key performance indicators (KPIs) across platforms and categories, providing regular updates to senior leadership on marketing performance, insights, and recommendations

• KPIs (account specific): Sales, A2S, ROAS, SOM, Conversion, CTR, AOV

Teamwork and Collaboration

• Partner with brand managers for on-platform activations & on applying consumer learnings effectively on the platform

• Partner closely with KAMs to identify business opportunities and challenges, and develop media plans that deliver business results

• Closely work with other internal teams (Planning, Media & Content) and external stakeholders (eRetailers marketing and media teams) to leverage eComm capabilities to drive Colgate's business objectives

People Management

• Lead a team of Performance Marketing managers and Search Specialists to drive best in class marketing activations

• Cascade overall functional goals for team, set up objective goals and conduct periodic performance reviews

• Guide team members and help them develop their skills and abilities, and help them grow professionally

• Communicate regularly with team members to provide organizational/functional updates, resolve conflicts and drive engagement and motivation

What does the ideal candidate profile look like?

• 7-10 years of overall commercial experience including 2+ years in eComm

• Strong understanding of Performance Marketing

• Experience of leading teams

• MBA from Tier-1 or Tier-2 b-school